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UGG Sustainability Actions

Launched FEEL GOOD. platform

In 2020, UGG launched FEEL GOOD., a site meant to explain its work on people and the planet. The brand said the platform was built around three areas: environment, community, and innovation. It was also used to share sustainability projects, global partnerships, and progress updates in a more public way. The launch linked the brand to the UN Global Compact, a corporate sustainability initiative that asks companies to support human rights, labour standards, the environment, and anti-corruption principles.

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Joined UN Global Compact

UGG said it joined the United Nations Global Compact in 2016 through its parent company, Deckers Brands. This is a global business initiative that asks companies to follow basic principles on human rights, labour, the environment, and anti-corruption. UGG said this came with targets on waste, water, materials, chemicals, climate, clean energy, human rights, and equality. The company presented this as a framework for making its business more responsible over time.

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Trained women through HERproject

UGG said it has supported HERproject, a workplace programme that focuses on health, financial inclusion, and gender equality for women in supply chains. The brand said it had trained more than 33,000 women since 2016 and planned to reach 100,000 women globally by 2027. This is a social impact action because it focuses on worker wellbeing and access to support, not just product materials.

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Expanded lower-impact materials

UGG has used more recycled, repurposed, regenerated, renewable, and certified fibres in some products. Examples mentioned in third-party coverage include recycled polyester, repurposed wool, TENCELâ„¢ lyocell (a fibre made from wood pulp), and SugarSoleâ„¢ foam made with sugarcane-based material instead of fossil-fuel-based inputs. Good On You also noted that the brand uses some lower-impact materials, but does not publish a full breakdown of materials used across the business.

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Uses LWG-certified leather

Third-party sources say UGG sources leather and sheepskin from suppliers certified to Leather Working Group (LWG) standards. LWG is a group that checks how leather makers manage water, energy, waste, chemicals, and worker safety. Better Trail and The Commons Earth both pointed to this as a positive step, and The Commons Earth said the brand’s animal hides are 100% LWG-certified. This suggests the brand is trying to reduce the impact of one of its main raw materials.

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Added repair services

The Commons Earth says UGG offers paid repair options, including a partnership with NuShoe, and also gives a one-year warranty. Better Trail also noted that UGG’s UGGRenew programme repairs Classic boots, although it does not cover all styles. Repair services can help products last longer, which can reduce waste and the need to buy replacements as often.

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Reduced PFAS in products

Better Trail reported that UGG uses PFAS-free durable water-repellent treatment and PFAS-free waterproof membranes in the products it reviewed. PFAS are long-lasting industrial chemicals often called 'forever chemicals' because they break down very slowly in nature. The source said Deckers, UGG’s parent company, does not use PFAS in its products and tests for compliance. This is an environmental and chemical-safety action.

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