UGG Sustainability - SustainabilityTracker.com

Sustainability Summary

Good On You - It's a start
Ethical Consumer - This information is locked, visit Ethical Consumer's website
B Corp - Not listed
Trustpilot - 3.7/5 (16,148 reviews)
This is an unclaimed profile. UGG has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.

UGG shows a mixed sustainability picture. Independent ratings say it has started using lower-impact materials, better leather sourcing, repair options, and more reporting from its parent company, Deckers Brands. It also has public goals on emissions, materials, and social issues. At the same time, reviewers and rating bodies say the brand still relies on some high-impact materials, does not share full supplier or packaging details at brand level, and has gaps in circular services like resale or take-back. Overall, UGG appears to be making progress, but it is not yet a leader on transparency or full product lifecycle care.

Positive Sentiment Found
Public sentiment is mixed but includes some clear positive signals. Good On You rates UGG “It’s a Start” overall, with 3/5 in Planet, People, and Animals, which suggests the brand has made some progress but still has room to improve. The Commons Earth gives UGG an “Acceptable” sustainability rating and highlights stronger points such as LWG-certified leather, some renewable energy use in owned facilities, repair services, and detailed reporting from parent company Deckers. Better Trail also praised the UGG Butte for recycled polyester, PFAS-free treatment, and LWG-certified leather. Trustpilot reviews on ugg.com are more mixed, but the larger review pool includes many customers who mention good product quality and delivery updates, with a 3.7/5 rating across 16,148 reviews.

Common Criticisms:
The criticism is also clear. Good On You says UGG does not publish an aggregate breakdown of materials, does not show evidence of living wages in its supply chain, and is not on track for some of its science-based climate target work. The Commons Earth says it could not find brand-level packaging information, found no take-back programme, and noted that UGG does not state a regular audit policy for supply chain partners. It also said the code of conduct does not rule out unauthorised subcontracting or guarantee a living wage. Trustpilot reviews are sharply split: ugg.co.uk is rated 1.5/5 from 577 reviews and www.uggaustralia.com is rated 1.4/5 from 296 reviews, with complaints that include product faults and poor service. These signals point to gaps in transparency, circularity, and customer experience.

About UGG

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UGG Sustainability Actions

Launched FEEL GOOD. platform

In 2020, UGG launched FEEL GOOD., a site meant to explain its work on people and the planet. The brand said the platform was built around three areas: environment, community, and innovation. It was also used to share sustainability projects, global partnerships, and progress updates in a more public way. The launch linked the brand to the UN Global Compact, a corporate sustainability initiative that asks companies to support human rights, labour standards, the environment, and anti-corruption principles.

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Joined UN Global Compact

UGG said it joined the United Nations Global Compact in 2016 through its parent company, Deckers Brands. This is a global business initiative that asks companies to follow basic principles on human rights, labour, the environment, and anti-corruption. UGG said this came with targets on waste, water, materials, chemicals, climate, clean energy, human rights, and equality. The company presented this as a framework for making its business more responsible over time.

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Trained women through HERproject

UGG said it has supported HERproject, a workplace programme that focuses on health, financial inclusion, and gender equality for women in supply chains. The brand said it had trained more than 33,000 women since 2016 and planned to reach 100,000 women globally by 2027. This is a social impact action because it focuses on worker wellbeing and access to support, not just product materials.

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Expanded lower-impact materials

UGG has used more recycled, repurposed, regenerated, renewable, and certified fibres in some products. Examples mentioned in third-party coverage include recycled polyester, repurposed wool, TENCEL™ lyocell (a fibre made from wood pulp), and SugarSole™ foam made with sugarcane-based material instead of fossil-fuel-based inputs. Good On You also noted that the brand uses some lower-impact materials, but does not publish a full breakdown of materials used across the business.

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Uses LWG-certified leather

Third-party sources say UGG sources leather and sheepskin from suppliers certified to Leather Working Group (LWG) standards. LWG is a group that checks how leather makers manage water, energy, waste, chemicals, and worker safety. Better Trail and The Commons Earth both pointed to this as a positive step, and The Commons Earth said the brand’s animal hides are 100% LWG-certified. This suggests the brand is trying to reduce the impact of one of its main raw materials.

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UGG Sustainability Commitments

2021

Set Science Based Targets

UGG said it planned to set Science Based Targets by 2021. Science Based Targets are emissions goals that are meant to match climate science and the Paris Agreement. The brand said it was already working on carbon accounting and emissions reduction with expert partners. Third-party coverage later said Deckers, UGG’s parent company, has approved short-term emissions targets, but UGG itself does not clearly separate its own brand-level progress from the parent company’s reporting.

2025

Increase certified fibres

UGG said it aimed to increase its use of recycled, repurposed, regenerated, renewable, and certified fibres by 35% by 2027. This is a materials target meant to lower the impact of its products over time. The brand also said it wanted to keep looking for better alternatives to its core fibres, such as wool and polyester.

2027

Reach 100,000 women

UGG said it planned to enrich the lives of 100,000 women globally through HERproject by 2027. HERproject is a workplace programme that supports health, financial inclusion, and gender equality. The commitment focuses on social impact in supply chains rather than product design.

Frequently Asked Questions

Has UGG published a sustainability report?

Confidence: High. As of July 2026, UGG has public sustainability information, but the clearest formal reporting appears to sit with its parent company, Deckers Brands. The Commons Earth says Deckers publishes a detailed annual impact report and that the latest one covers FY24. UGG also launched its FEEL GOOD. site to share progress and goals. However, UGG does not appear to publish a separate, full brand-level sustainability report in the material provided. Consumers who want the most complete data may need to check Deckers’ annual impact report and UGG’s sustainability pages.. Sources: The Commons Earth, PR Newswire - https://brands.thecommons.earth/brand-rating/374/ugg, https://www.prnewswire.com/news-releases/ugg-launches-feel-good-on-world-values-day-301153207.html

What is UGG's sustainability rating?

Confidence: High. As of July 2026, Good On You rates UGG as 'It's a start' overall, with 3/5 for Planet, 3/5 for People, and 3/5 for Animals. Good On You is a fashion rating site that checks public information on materials, labour, and animal welfare. The Commons Earth gives UGG an 'Acceptable' rating, which points to some progress but also clear gaps. Taken together, the independent ratings suggest UGG is improving, but it is not yet a top performer on sustainability.. Sources: Good On You, The Commons Earth - https://directory.goodonyou.eco/brand/ugg, https://brands.thecommons.earth/brand-rating/374/ugg

What sustainability certifications does UGG have?

Confidence: High. As of July 2026, third-party sources say UGG uses several certified materials, but the brand itself is not shown as holding a broad company certification like B Corp. The Commons Earth says UGG uses LWG-certified leather, plus materials linked to GOTS, GRS, RWS, and FSC. These stand for standards for leather, recycled content, responsible wool, and forest-based materials. Better Trail also says UGG’s leather suppliers are certified to Leather Working Group standards. These certifications apply to materials or suppliers, not necessarily to the whole company.. Sources: The Commons Earth, Better Trail - https://brands.thecommons.earth/brand-rating/374/ugg, https://bettertrail.com/sustainability/ugg-butte-winter-boot-report

What is UGG's carbon footprint?

Confidence: Moderate. As of July 2026, UGG’s own brand-level carbon footprint is not clearly published in the material provided. The Commons Earth says Deckers, UGG’s parent company, publicly reports company-level emissions and estimated its footprint at 1,193,459 tons of CO2e in FY2024. CO2e means carbon dioxide equivalent, a way to compare different greenhouse gases. The same source says Deckers has science-based emissions targets and is on track for some of them. For a brand-level number, consumers would need more detailed disclosure from UGG itself or Deckers’ reporting.. Sources: The Commons Earth, Good On You - https://brands.thecommons.earth/brand-rating/374/ugg, https://directory.goodonyou.eco/brand/ugg

Is UGG's packaging sustainable?

Confidence: Moderate. As of July 2026, UGG has not clearly published full brand-level packaging details in the material provided. The Commons Earth says it could not find information on UGG’s packaging materials and assumes standard plastic packaging may still be used. Better Trail says Deckers, UGG’s parent company, uses recycled or Forest Stewardship Council-certified packaging materials. FSC means the paper or wood comes from forests managed under set environmental and social rules. That is a positive sign, but the brand-level picture is still incomplete.. Sources: The Commons Earth, Better Trail - https://brands.thecommons.earth/brand-rating/374/ugg, https://bettertrail.com/sustainability/ugg-butte-winter-boot-report

Is UGG ethical on labour and supply chains?

Confidence: Moderate. As of July 2026, UGG shows some labour and supply-chain policies, but the public picture is incomplete. Good On You says the brand has a code of conduct based on ILO principles, audits some of its supply chain, and has a worker grievance system. ILO means the International Labour Organization, which sets labour standards. But Good On You also says there is no evidence of living wages in the supply chain. The Commons Earth adds that Deckers does not state a regular audit policy for partners and does not rule out unauthorised subcontracting. Consumers wanting more detail should look for supplier lists and audit updates.. Sources: Good On You, The Commons Earth - https://directory.goodonyou.eco/brand/ugg, https://brands.thecommons.earth/brand-rating/374/ugg

What is UGG doing about sustainability?

Confidence: High. As of July 2026, UGG says it is working on lower-impact materials, emissions cuts, repair services, and social programmes. Publicly mentioned actions include recycled and repurposed fibres, LWG-certified leather, PFAS-free treatments, repair options for some boots, and support for HERproject and regenerative farming through the Savory Institute. UGG also said it planned to increase certified and preferred fibres and to set science-based climate targets. The main gap is that much of the strongest reporting comes from the parent company, Deckers, rather than from a fully detailed brand-level report.. Sources: PR Newswire, ESG News, The Commons Earth - https://www.prnewswire.com/news-releases/ugg-launches-feel-good-on-world-values-day-301153207.html, https://esgnews.com/earth-day-2022-ugg-unveils-second-icon-impact-collection-introduces-autumn-winter-2022-classic-mini-regenerate/, https://brands.thecommons.earth/brand-rating/374/ugg

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