Sustainability Summary
- Good On You - It's a start
- Ethical Consumer - This information is locked, visit Ethical Consumer's website
- B Corp - Not found
- Trustpilot - 3.7/5 (16,231 reviews)
- This is an unclaimed profile. Ugg Store The has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
UGG shows a mixed sustainability picture. Independent ratings say it has started to improve, but it still relies on materials and supply chains that carry environmental and labour risks. Public information points to some progress on lower-impact materials, repair services, emissions tracking, and worker support projects. It also has published targets on materials and emissions, though some reviewers say it is not yet on track for all of them. The brand’s own communications focus on transparency, community, and innovation, but third-party assessors still note gaps such as limited packaging detail, no take-back scheme, and unclear brand-level data in some areas. Positive Sentiment Found Public sentiment is mixed, but there are clear positive signals around UGG’s sustainability progress. Good On You rates the brand “It’s a start,” which means it has taken some steps on materials, worker policies, and animal sourcing, but still has major room to improve. The Commons Earth gives UGG an “Acceptable” rating and notes strengths such as some lower-emissions materials, 100% renewable electricity in owned and operated facilities, repair options through NuShoe, a one-year warranty, and public emissions reporting with SBTi-approved targets. Press coverage also highlights the brand’s Feel Good site, its work with HERproject, and its use of recycled, repurposed, and plant-based materials. Common Criticisms: Consumer feedback is uneven, and some of it is strongly negative. Trustpilot shows a wide spread of ratings across UGG sites, including 3.7 out of 5 on ugg.com from 16,231 reviews, but much lower scores on other regional pages, such as 1.5 out of 5 from 577 reviews on ugg.co.uk and 1.4 out of 5 from 296 reviews on www.uggaustralia.com. Review comments mention product quality and durability problems, and one complaint describes electric shocks from slippers. Independent sustainability reviewers also point to gaps: Good On You says UGG does not publish an aggregate breakdown of materials, does not show evidence of living wages, and is not on track for its science-based target. The Commons Earth adds that packaging information is missing, there is no take-back scheme, and supply-chain auditing is not clearly regular.
Ugg Store The Sustainability Actions
Ugg Store The Sustainability Commitments
2021
Set science-based targets
UGG said it planned to set science-based targets by 2021. Science-based targets are emissions goals that follow climate science and are meant to help companies cut greenhouse gases in line with the Paris Agreement. Independent reviewers later noted that Deckers, UGG’s parent company, has approved short-term targets.
2027
Reach more women through HERproject
UGG said it planned to reach 100,000 women globally through HERproject by 2027. The programme supports workplace health, financial inclusion, and gender equality. The target shows a longer-term social commitment, although the result depends on how the programme is delivered across supply chains and workplaces.
2027
Increase preferred fibres
UGG said it aimed to increase its use of recycled, repurposed, regenerated, renewable, and certified fibres by 35 percent by 2027. These are materials that are reused, partly plant-based, or checked against recognised standards. The goal points to a shift away from more resource-heavy inputs, but public reporting does not fully show how far the brand has progressed at UGG level.
