One White Cloud

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One White Cloud Sustainability Actions

Uses circular design ideas

The brand says material innovation and circularity are two of its main focus areas. It also says it designs and chooses fabrics with disassembly and mechanical recycling in mind. In simple terms, that means it tries to make products easier to take apart and recycle later. Good On You notes that this is a real effort, but also says the brand has not been fully clear about how far these practices go.

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Runs a resale programme

The brand has a resale programme called Onward. Resale means products are sold again after first use, which can help keep items in use for longer and reduce waste. This is one of the brand’s main actions linked to circularity. Good On You mentions the programme as a positive step, while also saying the brand still needs to explain more about its wider impact.

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Uses some lower-impact materials

The brand says it uses some lower-impact materials and has developed CleanCloud cushioning, which it describes as a material made from carbon emissions. Good On You says the brand does explain the material and names its partners, but it also says the product appears to contain only 20% recycled carbon emissions and the rest is not fully clear. That leaves some uncertainty about what the material is actually made from.

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Offers clothing recycling

The brand says it offers clothing recycling for customers. This means people can return worn clothing so it can be collected and processed instead of being thrown away. Good On You treats this as a useful step toward dealing with textile waste at the end of a product’s life. It does not, however, say this alone is enough to make the brand’s overall sustainability performance strong.

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Uses renewable energy in supply chain

The brand has said it uses renewable energy in its supply chain. A supply chain is the full path a product takes from raw materials to the finished item. Renewable energy means power from sources like wind or solar. Good On You includes this as one of the brand’s environmental actions, but also says the company still lacks evidence in other areas such as chemicals, packaging, and biodiversity.

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Has a worker code of conduct

Good On You says the brand has a code of conduct that lines up with the ILO Four Fundamental Freedoms principles. The ILO is the International Labour Organization, and these principles cover basic worker rights like freedom of association and protection from forced labour. This is a positive step, but Good On You also says the brand does not appear to certify its supply chain with labour standards.

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