One White Cloud Sustainability Profile

One White Cloud appears to be the same brand as On Running, a Swiss sportswear company founded in 2010. Its sustainability picture is mixed. The brand says it works on material innovation, circular design, and resale, and it has shared some details about lower-impact materials and renewable energy in its supply chain. But independent review from Good On You says it still lacks enough transparency in key areas like chemicals, packaging, biodiversity, and labour standards. Public sentiment is limited, with very few Trustpilot reviews for the Whitecloud site itself, so there is not much third-party consumer evidence to judge its ESG record.

Positive Sentiment Found
Public sentiment is limited, but the available third-party signals are not strongly negative. Trustpilot snippets show the Whitecloud site with a 4-star rating, although only 2 people had reviewed it, so that is too small to be a strong measure. More broadly, Commons Earth presents itself as a values-based app that helps people shop from expert-rated brands, and it includes sustainability-focused brand browsing, which suggests the brand sits within a wider consumer interest in more responsible shopping. Good On You also gives the brand a middling but not failing sustainability view, saying it makes genuine efforts on circular design, resale, and some lower-impact materials. That points to some recognition of progress, even if the overall picture is still mixed.

Common Criticisms:
The strongest independent criticism comes from Good On You, which rates the brand only “It’s a Start” for the planet pillar and “Not Good Enough” for labour rights. It says the company is not transparent enough about several key issues, including hazardous chemicals in manufacturing, packaging reduction, and biodiversity protection. Good On You also flags the CleanCloud material because the brand says it is made from carbon emissions, but the published details do not fully explain what the rest of the material is. On workers’ rights, the brand does not appear to certify its supply chain with labour standards, even though production happens in countries with a high risk of labour abuse. Trustpilot data for the Whitecloud site is too thin to be meaningful, with only 2 reviews shown.