Nudie Jeans Australia

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Nudie Jeans Australia Sustainability Actions

Publishes yearly sustainability reports

Nudie Jeans says it publishes a sustainability report every year. Its reports cover materials, production, products, and the company as a workplace. The brand also keeps older reports online, which lets readers compare progress over time. Alongside the reports, it shares policy documents such as a climate policy, human rights policy, animal welfare policy, chemical policy, and living wage policy. This kind of reporting helps people see what the company says it is doing and where it says it still needs to improve.

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Uses organic cotton across denim

The brand says it uses certified organic cotton in its denim and other products. Organic cotton is grown without synthetic pesticides or fertilisers, which can reduce harm to soil, water, and farm workers compared with conventional cotton. Nudie Jeans also says it has used a Material Tool to guide designers toward 100% sustainable materials. Independent coverage notes that over 90% of its fibres are low-impact materials such as certified organic cotton and deadstock fabric, which means leftover material from earlier production.

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Offers free repairs for life

Nudie Jeans runs a repair service and says it offers free repairs for life. Customers can take jeans to Repair Shops or order a free repair kit if they live far away. The brand also encourages people to wash jeans less often and keep them in use for longer. This matters because repairing clothes usually creates less waste than replacing them. Independent sources also note that the brand repaired tens of thousands of jeans in recent years, showing that the service is used at scale.

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Collects and resells worn jeans

The brand has a take-back and resale system for old jeans. When customers no longer want a pair, they can return it to the company, which then uses the jeans for repairs, resale, or recycling projects. Nudie Jeans also says it prepared about 2,000 pairs for resale in its stores in 2024. This helps keep clothing in circulation for longer and can reduce the need for new raw materials. It also supports a circular economy, which means designing products so they stay in use instead of becoming waste quickly.

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Tracks and reports emissions

Nudie Jeans says it measures its greenhouse gas emissions every year using the Greenhouse Gas Protocol, a common method for counting emissions. It also publishes product-level carbon and water data on its website. The brand says this includes emissions from production, transport in the supply chain, and packaging, but not the full use phase or end of life of the product. It also says it uses primary data from suppliers, carriers, stores, and offices to improve accuracy. This gives a clearer picture of where its biggest climate impacts are.

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Uses renewable electricity

Independent coverage says Nudie Jeans has used renewable electricity in parts of its business and supply chain. The Commons Earth notes that in 2022, 88% of the electricity used in the company’s corporate and store operations came from renewable sources. It also says some sourcing suppliers have shifted to renewables. This does not mean the whole supply chain is fully powered by clean energy, but it does show a move away from fossil-fuel-based electricity in some operations.

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Discloses suppliers and policies

The brand says it publishes supplier names and locations, which is unusual in fashion and helps people check where products are made. Independent sources also say it has a Supplier Code of Conduct with rules on subcontracting, forced labour, collective bargaining, and living wages. Nudie Jeans also says it works with Fair Wear Foundation audits, which are checks on labour conditions in garment factories. This does not remove all labour risks, but it does give more visibility into the supply chain than many clothing brands provide.

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