Sustainability Summary
- Good On You - Great
- Ethical Consumer - This information is locked, visit Ethical Consumer's website
- B Corp - Not found
- Trustpilot - 2/5 (217 reviews)
- This is an unclaimed profile. Nudie Jeans Australia has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
Nudie Jeans Australia presents itself as a denim brand built around durability, repair, and lower-impact materials. Its published sustainability work focuses on organic cotton, circular design, and keeping jeans in use for longer through free repairs and take-back services. The brand also shares annual sustainability reports, policy documents, supplier information, and product-level impact data, which suggests a strong focus on transparency. Independent sources also point to a generally strong sustainability profile, especially on materials, repair, and reporting. At the same time, the brand says it is still working on cutting emissions and acknowledges that some of its impact data leaves out parts of a product’s full life cycle. Positive Sentiment Found Public sentiment around Nudie Jeans is mostly positive on sustainability, especially in independent fashion ratings and editorial coverage. Good On You described the brand as “Great” and highlighted its 100% organic cotton denim, free repair service, resale of second-hand products, and recycling of worn-out items. The Commons Earth also gave it a strong sustainability profile, noting that over 90% of its fibres are low-impact, that it repaired 73,368 jeans in 2023, and that it publicly reports emissions and supplier information. Coverage from other sustainability-focused outlets praised its repair culture, circular design, and transparency, which are all signs that the brand is seen as a serious player in responsible denim. Common Criticisms: The main criticism in the available public feedback is about product durability, not the brand’s sustainability claims. Trustpilot shows a 2 out of 5 rating from 217 reviews, and one visible review says expensive jeans developed holes within 3 to 6 months. That suggests some customers feel the product quality does not match the price or the repair-first image. On the sustainability side, the brand also admits that its carbon figures use a cradle-to-gate approach, which leaves out the use phase and end of life. That means the published product impact data does not show the full footprint, so readers should treat it as partial rather than complete.
Nudie Jeans Australia Sustainability Actions
Nudie Jeans Australia Sustainability Commitments
2030
Cut Scope 1 and 2 emissions
Nudie Jeans says it plans to reduce its absolute Scope 1 and 2 greenhouse gas emissions by 51% by 2030 from a 2018 base year. Scope 1 and 2 are the emissions it directly creates and the emissions from the energy it buys. The brand says this target is aligned with a 1.5°C warming pathway, which means it is trying to match the level of cuts scientists say are needed to limit warming.
2030
Cut Scope 3 emissions
The company also says it aims to reduce absolute Scope 3 emissions by 51% by 2030 from a 2018 base year, excluding user-phase emissions. Scope 3 covers indirect emissions across the supply chain, such as materials, transport, and manufacturing. This is usually the hardest part of a fashion brand’s footprint to reduce, so the target is a major part of its climate plan.
