Mavi Sustainability - SustainabilityTracker.com

Sustainability Summary

Good On You - Good
Ethical Consumer - This information is locked, visit Ethical Consumer's website
B Corp - Not listed
Trustpilot - 1.8/5 (19 reviews)
This is an unclaimed profile. Mavi has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.

Mavi presents itself as a denim-led fashion brand that is trying to reduce its environmental impact while also improving how it manages workers and supply chains. Its sustainability pages mention climate reporting, renewable energy use, water and chemical management, and more traceable sourcing. Independent sources give a mixed picture: Good On You rates the brand “Good” overall, but says its worker score is weak, while Trustpilot reviews are poor. Mavi has also published sustainability reports and joined several industry initiatives, but some claims are still broad and not fully easy to verify from public data.

Positive Sentiment Found
Positive third-party signals are limited but real. Good On You rates Mavi “Good” overall, with a 4/5 Planet score, saying it uses some lower-impact materials, has set a science-based target to cut greenhouse gas emissions in its own operations and supply chain, and has water-reduction work in parts of its supply chain. The same source notes some supply-chain certification, including BSCI (Business Social Compliance Initiative, a code of conduct for social standards) and SMETA (Sedex Members Ethical Trade Audit, a supplier audit method). The Robin Report also described Mavi’s All Blue line as a multi-faceted sustainability effort and said sustainable products made up about 10% of revenue in 2021, while noting a 2030 goal for fully sustainable denim and better supply-chain traceability.

Common Criticisms:
The main negative signal comes from consumer reviews and from Good On You’s worker assessment. Trustpilot shows weak customer sentiment for Mavi, with a 1.8 out of 5 score on mavi.com from 19 reviews and a 2 out of 5 score on mavi.net.au from 19 reviews. Those ratings suggest repeated dissatisfaction, although the snippets do not break down the exact complaints. Good On You also says Mavi is “Not Good Enough” on people, meaning it found too little evidence that the brand pays living wages or gives strong worker protections across its supply chain. It also says Mavi did not disclose enough safeguards for supply-chain workers during COVID-19. That points to gaps in transparency, not proven misconduct, but it still weakens trust in the brand’s ESG claims.

About Mavi

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Mavi Sustainability Actions

Published sustainability reports

Mavi says it published its first sustainability report and later added more reports to its sustainability site. These reports explain its strategy, goals, and progress on topics like climate, water, materials, and social issues. The company also keeps a sustainability journey page that lists milestones by year, which helps readers see how its work has changed over time.

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Reported carbon footprint data

Mavi says it was the first Turkish apparel brand to disclose its carbon footprint openly through the CDP Climate Change Program. CDP (a global platform for environmental disclosure) gave it a B score, and Mavi also says it received an A- in CDP’s Supplier Engagement Rating, which looks at how well a company works with suppliers on climate action.

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Used lower-impact materials

Mavi says it has used recycled materials, organic cotton, Better Cotton, and upcycled materials in its All Blue line and other collections. It also says it introduced jeans made from recycled plastic bottles and worked with partners such as TENCEL™ to expand the use of lower-impact fibers. These steps point to a shift away from only using conventional denim inputs.

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Set up energy and water steps

Mavi says it switched some operations to renewable energy, installed a remote energy management system in its stores, and started life cycle assessment work on denim styles. A life cycle assessment, or LCA, measures the environmental impact of a product from raw materials to disposal. The company also says some suppliers improved water and energy use.

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Published governance policies

Mavi says it published policies on board diversity, human rights, diversity and inclusion, biodiversity, energy, forests and paper products, and animal welfare. It also says it signed the Women’s Empowerment Principles, joined the 30% Club, and signed the CEO Water Mandate. These are governance and social steps meant to shape how the business is run, not just what it sells.

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Mavi Sustainability Commitments

2025

Audit critical suppliers

Mavi says it plans to carry out environmental audits at all critical suppliers and wet process sub-manufacturers by 2025. Wet process work includes steps like washing and finishing denim, which can use a lot of water and chemicals. The goal is to check environmental performance more closely in the parts of the supply chain that can have the biggest impact.

2025

Cut hazardous chemicals

Mavi says it aims to make all strategic suppliers and wet process sub-manufacturers comply with the ZDHC MRSL by 2025. ZDHC stands for Zero Discharge of Hazardous Chemicals, and MRSL means Manufacturing Restricted Substances List. In simple terms, this is a rulebook that limits harmful chemicals used in production.

2030

Make denim fully sustainable

Mavi’s CEO said the company aims for its entire denim collection to be made of sustainable All Blue products by 2030. The All Blue line includes materials such as organic cotton, recycled content, Better Cotton, and upcycled inputs. This is a product-level target that would affect a large share of the brand’s core business.

Frequently Asked Questions

Has Mavi published a sustainability report?

Confidence: High. As of July 2026, Mavi has publicly said it published its first sustainability report and keeps a sustainability reports section on its site. It also shows a sustainability journey page with milestones by year. That means the company has disclosed at least some goals, policies, and progress updates, although the depth of detail may vary by report. Consumers who want the latest version can check Mavi’s sustainability pages directly.. Sources: Mavi sustainability - https://sustainability.mavi.biz/index-en

What is Mavi's sustainability rating?

Confidence: High. As of July 2026, Good On You rates Mavi “Good” overall. Good On You scores fashion brands on planet, people, and animals. Mavi’s environmental score is stronger than its worker score, and the platform says the brand uses some lower-impact materials and has climate targets. Its people score is much weaker, which means the public evidence on worker protection is not as strong as the environmental side.. Sources: Good On You - https://directory.goodonyou.eco/brand/mavi

What sustainability certifications does Mavi have?

Confidence: High. As of July 2026, Mavi says it has ISO 14001 certification for its Turkey head office, which is an international standard for environmental management. It also says it obtained OCS (Organic Content Standard) and RCS (Recycled Claim Standard) certifications, which help verify organic and recycled material claims. The brand also says some materials are certified through Better Cotton, BSCI, SMETA, Responsible Wool Standard, and Responsible Down Standard, depending on the product.. Sources: Mavi sustainability, Good On You - https://sustainability.mavi.biz/index-en, https://directory.goodonyou.eco/brand/mavi

What is Mavi's carbon footprint?

Confidence: Moderate. As of July 2026, Mavi has publicly said it was the first Turkish apparel brand to disclose its carbon footprint through CDP, the Carbon Disclosure Project, which is a global environmental reporting platform. The material provided does not show a full current footprint number, but it does say CDP gave Mavi a B score for climate disclosure and an A- in supplier engagement. Consumers who want the exact footprint figures would need the latest report or CDP filing.. Sources: Mavi sustainability - https://sustainability.mavi.biz/index-en

Is Mavi's packaging sustainable?

Confidence: Low. As of July 2026, the provided material does not give clear public details about Mavi’s packaging materials, recycling content, or packaging reduction targets. The brand does discuss lower-impact materials in clothing and some environmental management steps, but packaging is not described in enough detail to judge it well. Consumers who care about this issue may want to ask Mavi directly for packaging specifications and any reduction plans.. Sources: Mavi sustainability - https://sustainability.mavi.biz/index-en

Is Mavi ethical on labour and supply chains?

Confidence: Moderate. As of July 2026, the picture is mixed. Good On You says Mavi is “Not Good Enough” on people because it found no strong evidence of living wages across the supply chain and limited public detail on worker protections. It also notes some supplier certification, such as BSCI and SMETA audits, which are checks on social standards. That means Mavi has some supply-chain controls, but public evidence on labour conditions is still incomplete.. Sources: Good On You - https://directory.goodonyou.eco/brand/mavi

What is Mavi doing about sustainability?

Confidence: High. As of July 2026, Mavi says it is working on several fronts: lower-impact materials, climate reporting, renewable energy, water and chemical management, and supply-chain traceability. It has also set targets for supplier audits by 2025 and full denim sustainability and traceability by 2030. Independent sources back some of this up, but they also show gaps on worker issues and weak consumer sentiment on review sites.. Sources: Mavi sustainability, Good On You, Trustpilot - https://sustainability.mavi.biz/index-en, https://directory.goodonyou.eco/brand/mavi, https://www.trustpilot.com/review/mavi.com

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Mavi Sustainability Profile

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About Mavi