Deciem

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Deciem Sustainability Actions

Sets an environmental standard

Deciem says it wants to lead with transparency and work with partners to help restore ecosystems. It also says it wants to protect the planet as part of its environmental approach. This is a broad statement, but it shows the brand is linking its beauty business to environmental goals rather than treating them as separate issues.

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Uses a product quiz

The Ordinary Regimen Builder is a short online quiz that asks about skin concerns and then suggests products for different skin types. While this is mainly a shopping tool, it can also help people choose more carefully and avoid buying products they do not need. That can support lower waste through more targeted purchasing.

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Supports anti-racism work

Deciem published a message called "Commit to Change, Change will Come" that looks at how the company can improve its response to racial and social injustice. The wording suggests the brand has used its platform to reflect on social issues and its role in them, rather than only focusing on product sales.

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Uses green chemistry tools

The Estée Lauder Companies, which includes the DECIEM family of brands, published a Green Score method to measure the sustainability of ingredients and formulas using green chemistry (a way of designing chemicals to reduce harm). The company said this tool was used across its skincare, hair care, and makeup portfolios to guide product development and supplier choices.

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Trains formulators on Green Score

The Estée Lauder Companies said all formulators in the organisation were trained to use the Green Score tool in real time. That means product teams could check the sustainability profile of ingredients while they were developing formulas. This is an internal process change, not just a public promise.

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Hosts climate careers event

In 2024, The Estée Lauder Companies co-hosted a Climate Week NYC event with Fordham University’s Gabelli School of Business Responsible Business Center and Net Impact. The event was aimed at young professionals and climate-related careers. It shows the wider company using partnerships to support climate education and workforce development.

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Leads social impact work

A 2023 company release said Sara Moss led the social impact part of the group’s ESG strategy, including women’s advancement, gender equality, racial equity, generational diversity, and social impact in China. This is not a Deciem-only programme, but it is relevant because Deciem sits inside the same corporate group and benefits from those wider policies.

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