Deciem Sustainability - SustainabilityTracker.com

Sustainability Summary

Good On You - Not found
Ethical Consumer - Locked
B Corp - Not found
Trustpilot - 2/5 (2,044 reviews)
This is an unclaimed profile. Deciem has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.

Deciem presents itself as a beauty company that wants to be more open about how it works and how it affects the planet. Its website says it aims to set a new environmental standard, work with partners to restore ecosystems, and protect the planet. Independent material in the scraped content also shows that Deciem is part of The Estée Lauder Companies’ wider ESG work, including green chemistry tools for product design and social impact programmes. Public sentiment is mixed: there is some positive attention around its transparency and sustainability language, but Trustpilot reviews suggest customer opinion is not strongly positive overall.

Positive Sentiment Found
Publicly, Deciem gets some positive attention for its openness and its sustainability language. Its own site says it wants to lead with transparency and protect the planet, and the wider company has published a Green Score method based on green chemistry, which is a more structured way to judge ingredients and formulas. The Estée Lauder Companies also said the method was peer reviewed and used across its product teams, which may reassure readers looking for a more evidence-based approach. On Trustpilot, however, the brand’s Brazil page shows a 2 out of 5 score from 2,044 reviews, so customer opinion is not especially strong even though some independent and company-backed sustainability signals are present.

Common Criticisms:
The clearest negative signal in the scraped content is Trustpilot, where Deciem’s Brazil page shows a 2 out of 5 score based on 2,044 reviews, which points to weak customer satisfaction overall. The content does not give a detailed breakdown of the complaints, so it is hard to say exactly which sustainability issues drove the rating. There is also a transparency gap: Deciem’s own site makes broad claims about protecting the planet and working with partners, but the scraped material does not show a public sustainability report, detailed emissions data, or third-party certification for the brand itself. That means some claims are not independently verified in the material provided.

About Deciem

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Deciem Sustainability Actions

Sets an environmental standard

Deciem says it wants to lead with transparency and work with partners to help restore ecosystems. It also says it wants to protect the planet as part of its environmental approach. This is a broad statement, but it shows the brand is linking its beauty business to environmental goals rather than treating them as separate issues.

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Uses a product quiz

The Ordinary Regimen Builder is a short online quiz that asks about skin concerns and then suggests products for different skin types. While this is mainly a shopping tool, it can also help people choose more carefully and avoid buying products they do not need. That can support lower waste through more targeted purchasing.

Supports anti-racism work

Deciem published a message called "Commit to Change, Change will Come" that looks at how the company can improve its response to racial and social injustice. The wording suggests the brand has used its platform to reflect on social issues and its role in them, rather than only focusing on product sales.

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Uses green chemistry tools

The Estée Lauder Companies, which includes the DECIEM family of brands, published a Green Score method to measure the sustainability of ingredients and formulas using green chemistry (a way of designing chemicals to reduce harm). The company said this tool was used across its skincare, hair care, and makeup portfolios to guide product development and supplier choices.

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Trains formulators on Green Score

The Estée Lauder Companies said all formulators in the organisation were trained to use the Green Score tool in real time. That means product teams could check the sustainability profile of ingredients while they were developing formulas. This is an internal process change, not just a public promise.

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Deciem Sustainability Commitments

2025

Reduce water withdrawal

Estée Lauder Companies, which owns Deciem, says it aims to reduce water withdrawal from direct manufacturing sites. Its 2024 sustainability highlights say it already cut water withdrawal by 41% from a 2019 baseline, and that this exceeded its 2025 goal. The target is part of the wider corporate sustainability plan that Deciem is now aligned with.

2030

Cut greenhouse gas emissions

Good On You says Deciem’s parent company has a science-based target to reduce greenhouse gas emissions in both direct operations and supply chains. A science-based target is a climate goal set in line with what scientists say is needed to limit warming. The rating also says there is not enough evidence yet that the company is on track, but the target itself is a formal future commitment.

Frequently Asked Questions

Has Deciem published a sustainability report?

Confidence: Low. As of October 2026, Deciem has not publicly shown a standalone sustainability report in the material provided. The wider Estée Lauder Companies has published ESG and social impact reporting, but that is not the same as a Deciem-specific report. Deciem’s own site does say it wants to protect the planet and work with partners, but the scraped content does not include a full report with targets, emissions data, or progress updates. Consumers who want more detail may need to check Deciem’s website or ask the company directly for its latest reporting.. Sources: Deciem website, Estée Lauder Companies press release - https://deciem.com, https://www.elcompanies.com/es/news-and-media/newsroom/press-releases/2021/12-8-2021

What is Deciem's sustainability rating?

Confidence: Moderate. As of October 2026, Deciem does not appear to have a Good On You rating in the material provided, and it is not shown as B Corp certified. The clearest third-party score found is Trustpilot’s 2 out of 5 on Deciem’s Brazil review page, based on 2,044 reviews. Trustpilot is a customer review site, so this score reflects shopper experience rather than a formal sustainability audit. Overall, the public evidence in the scraped content is limited, so the brand’s sustainability standing is not clearly rated by major independent assessors here.. Sources: Trustpilot, B Corp - https://br.trustpilot.com/review/deciem.com, https://www.bcorporation.net/programs-and-tools/b-impact/

What sustainability certifications does Deciem have?

Confidence: Low. As of October 2026, no sustainability certification for Deciem itself is shown in the material provided. The scraped content does mention B Corp as a certification system, but it does not show Deciem as certified. It also mentions the wider company’s Green Score method, which is a measurement tool, not a certification. That means there is no clear third-party proof here that Deciem has a formal sustainability label such as B Corp, ISO 14001, or a product standard like GOTS. Consumers looking for proof should ask the brand for current certification details.. Sources: B Corp, Deciem website - https://www.bcorporation.net/programs-and-tools/b-impact/, https://deciem.com

What is Deciem doing about sustainability?

Confidence: Moderate. As of October 2026, Deciem says it wants to lead with transparency, protect the planet, and work with partners to restore ecosystems. The brand also points to a product quiz that may help people choose more carefully, which can reduce waste from unnecessary purchases. Beyond Deciem’s own site, the wider Estée Lauder Companies has published a Green Score system based on green chemistry, meaning it measures ingredients and formulas for environmental and human-health impact. The material shows activity, but not a full public sustainability plan for Deciem alone.. Sources: Deciem website, Estée Lauder Companies press release - https://deciem.com, https://www.elcompanies.com/es/news-and-media/newsroom/press-releases/2021/12-8-2021

Is Deciem ethical in its supply chain and labour practices?

Confidence: Low. As of October 2026, the scraped content does not provide enough independent evidence to judge Deciem’s labour or supply chain practices in detail. Deciem’s own site talks about honesty and working with partners, and the wider company has social impact programmes on gender equality and racial equity, but those are not the same as a full supply chain audit. There are no worker-focused certifications or independent labour assessments shown here. Consumers who want a clearer answer should ask Deciem for its supplier standards, audit process, and any human rights reporting.. Sources: Deciem website, Business Wire / ELC press release - https://deciem.com, https://kommunikasjon.ntb.no/pressemelding/17964692/sara-moss-to-retire-from-the-estee-lauder-companies?publisherId=90063

Is Deciem's packaging sustainable?

Confidence: Low. As of October 2026, the scraped content does not give clear public details about Deciem’s packaging materials, recyclability, or refill systems. The brand says it wants to protect the planet, but that is a broad statement and does not explain how packaging is designed or measured. The wider company’s Green Score work focuses on ingredients and formulas, not packaging in the material provided. Because of that gap, consumers cannot confirm from these sources whether Deciem’s packaging is recyclable, recycled, refillable, or otherwise lower impact.. Sources: Deciem website, Estée Lauder Companies press release - https://deciem.com, https://www.elcompanies.com/es/news-and-media/newsroom/press-releases/2021/12-8-2021

Deciem Sustainability Profile

Sustainability Summary

About Deciem