Woola OÜ Sustainability Profile

Woola OÜ positions itself as a packaging company focused on reducing reliance on fossil fuels and single-use plastic packaging. It says it was founded to replace plastic bubble wrap with surplus sheep wool, a material that would otherwise go to waste. The company describes its approach as circular, using leftover wool and recycled paper, and says it sources wool locally from Estonian farmers. Woola is also a Certified B Corporation with a score of 109.1 and publishes sustainability reports and impact updates.