Sustainability Summary

This is an unclaimed profile. Wieden + Kennedy Inc has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.

Wieden + Kennedy Inc Sustainability Profile

Sustainability Summary

This is an unclaimed profile. Wieden + Kennedy Inc has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.

What do our labels mean?

Wieden+Kennedy Inc has positioned sustainability and social impact as part of its agency operations, with a focus on measuring and reducing emissions, improving production practices, and using its influence to support responsible communication. The agency became the first global advertising network to achieve B Corp certification across its network, with offices working through a multi-year certification process. It has also created a Director of Social Impact role, set emissions reduction goals aligned with the Paris agreement, and worked with external sustainability specialists on decarbonisation and carbon removal. Its sustainability work extends to client productions, workplace practices, and efforts to seek more purpose-driven work.

About Wieden + Kennedy Inc

Status
Unverified

Website
Visit Website

Employees
500+

Country
United States

Wieden + Kennedy Inc Sustainability Actions

B Corp certification across network

Wieden + Kennedy became the first global network to get B-Corp certified, a designation that measures a company’s entire social and environmental impact. In 2023, the agency became the first global advertising network to achieve B Corp certification across all nine offices in seven countries, with Mexico City to begin the process after one year of business.

8 12 13

Created Director of Social Impact

Following the B Corp process, Wieden+Kennedy created a first of its kind position at W+K, the Director of Social Impact. The role focuses on defining what sustainability means to the company and how it can help grow the business and clients’ business in a responsible way, covering operational policies, production protocols, and business and communication strategies.

8 12 13

Started global emissions program

W+K kicked off a global emissions program at the beginning of the year. The process looks at scope 1, 2, and 3 emissions for each office in the network, including gas, water, and energy usage, employee commutes, business travel, and the services and goods purchased to operate the business.

12 13

Worked with sustainability experts

W+K teamed up with outside experts in sustainability and corporate responsibility to ensure the network hits its targets and makes good on its promises. These experts include emission measurement and decarbonisation specialists Zevero, and Klimate, which helps responsible businesses offset the carbon emissions they cannot avoid.

Offset 1,500 tons of emissions

With Zevero's partner Klimate, W+K offset 1,500 tons of emissions in 2022 using high-quality carbon removal methods.

See All (9)

Wieden + Kennedy Inc Sustainability Commitments

2030

Reduce emissions by 50%

W+K intends to set goals to reduce emissions in line with the Paris agreement, including a 50% reduction by 2030.

2050

Reduce emissions by 100%

W+K intends to set goals to reduce emissions in line with the Paris agreement, including a 100% reduction by 2050.

2024

Mexico City B Corp process

In January 2023, W+K opened its tenth office in Mexico City, which will begin the B Corp process after one year of business, in line with B Corp protocol.