We Are Rival PBC

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We Are Rival PBC Sustainability Actions

Published sustainability in marketing article

In a content hub article, Rival said that parts of the marketing machinery represent a huge portion of agency and advertiser overall environmental impact - from media buys to production and data management - and that the associated carbon footprint is rapidly increasing. The article set out three takeaways for marketers: do less, don’t fearmonger, and distinguish between sustainability interest and action.

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Hosted a panel on sustainability

Rival hosted a panel of doers and thinkers on the intersection of sustainability in marketing. The article says the discussion covered how seriously marketers should think about sustainability, sustainable media planning and buying, and how to approach sustainability without relying on fearmongering.

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Wrote on digital ad emissions

Rival published an article on the digital advertising transition to net zero. It said the company champions the necessity and urgency in meeting emissions targets within established international frameworks, and that real change at scale sits in the sweet spot of unlocking growth while reducing emissions.

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Joined sustainability industry forums

In its team profiles, Rival says Dean Aragón is involved in various industry forums, including the Adweek Sustainability Council and the Steering Group for BRIM (Black Representation In Marketing).

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What do our labels mean?

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Certified B Corporation

About We Are Rival PBC

  • Status
  • Unverified
  • Employees
  • 5 - 25
  • Country
  • United Kingdom

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