Sustainability Summary

This is an unclaimed profile. We Are Rival PBC has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.

We Are Rival PBC Sustainability Profile

Sustainability Summary

This is an unclaimed profile. We Are Rival PBC has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.

What do our labels mean?

We Are Rival PBC is a marketing consultancy that says it helps brands challenge convention through research, media, creative, design, martech and AI. Its sustainability-related content focuses on the environmental impact of marketing, including emissions from media buys, production and data management, and on the transition to net zero in digital advertising. Rival argues that marketing should be integrated with wider ESG frameworks and that performance and emissions reduction should be considered together. The company also discusses sustainability in marketing through articles and panels, including the need to reduce unnecessary activity and to avoid relying on offsetting as the main response.

About We Are Rival PBC

Status
Unverified

Website
Visit Website

Employees
5 - 25

Country
United Kingdom

We Are Rival PBC Sustainability Actions

Published sustainability in marketing article

In a content hub article, Rival said that parts of the marketing machinery represent a huge portion of agency and advertiser overall environmental impact - from media buys to production and data management - and that the associated carbon footprint is rapidly increasing. The article set out three takeaways for marketers: do less, don’t fearmonger, and distinguish between sustainability interest and action.

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Hosted a panel on sustainability

Rival hosted a panel of doers and thinkers on the intersection of sustainability in marketing. The article says the discussion covered how seriously marketers should think about sustainability, sustainable media planning and buying, and how to approach sustainability without relying on fearmongering.

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Wrote on digital ad emissions

Rival published an article on the digital advertising transition to net zero. It said the company champions the necessity and urgency in meeting emissions targets within established international frameworks, and that real change at scale sits in the sweet spot of unlocking growth while reducing emissions.

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Joined sustainability industry forums

In its team profiles, Rival says Dean Aragón is involved in various industry forums, including the Adweek Sustainability Council and the Steering Group for BRIM (Black Representation In Marketing).

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We Are Rival PBC Sustainability Commitments

2025

Rival 50 list for 2025

The 2025 Rival 50 list is ready to download, and Rival says it has created a data-driven framework for identifying challenger brands and will continue to publish the annual list.