Sustainability Summary
- Good On You - Not good enough
- Ethical Consumer - This information is locked, visit Ethical Consumer's website
- B Corp - No
- Trustpilot - 1.5/5 (946 reviews)
- This is an unclaimed profile. United Colors of Benetton has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
United Colors of Benetton says it is working on several parts of sustainability at once: materials, supply chains, climate, packaging, and product life. It says 20% of its collection uses organic or recycled materials from certified supply chains. It also says it audits suppliers, follows a code of conduct, and is working toward lower greenhouse gas emissions by 2030 using the Science Based Target initiative (a framework for setting climate targets based on science). Independent ratings are mixed. Good On You rates the brand “Not good enough,” while Commons Earth says it is “Acceptable+” and notes stronger transparency than many fashion brands, but also ongoing reliance on high-impact materials and fast product turnover. Positive Sentiment Found Independent commentary gives Benetton some credit for transparency and action. Commons Earth rates it “Acceptable+” and says the brand has a prominent sustainability page, annual sustainability reports, measured emissions that were third-party verified, and SBTi-approved emissions reduction targets. It also notes supplier information on Open Supply Hub and a code of conduct that bans forced labor, allows collective bargaining, and limits subcontracting. Good On You also acknowledges some lower-impact materials, a grievance channel for supply-chain workers, and some chemical reductions. Together, these sources suggest the brand has real sustainability systems in place, even if they are incomplete. Common Criticisms: The strongest outside criticism comes from Good On You, which rates United Colors of Benetton “Not good enough.” It says the brand sources much of its final-stage production from countries with extreme labour-abuse risk, gives no evidence of living wages in its supply chain, and lacks a clear animal welfare policy. It also says the brand has not shown it is on track with its science-based climate target and has not committed to removing all hazardous chemicals. Trustpilot reviews are also very poor, with scores of 1.5/5 from 946 reviews on Italy’s site and 1.3/5 from 253 reviews on the UK site, pointing to major customer-service and order problems. Commons Earth adds that the brand still relies on high-impact materials and has no take-back program.
About United Colors of Benetton
- Status
- Unverified
- Website
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United Colors of Benetton Sustainability Actions
United Colors of Benetton Sustainability Commitments
2025
Make all cotton sustainable
Commons Earth says Benetton has a goal to have all the cotton in its collections be “sustainable” by 2025. In plain terms, that means it wants to shift away from conventional cotton toward lower-impact or certified cotton. The source also says the company has reported progress, but does not appear to be on track.
2030
Cut greenhouse gas emissions
Benetton says it is on a path to reduce greenhouse gas emissions by 2030, following the Science Based Target initiative. That means the company is using a science-based climate target framework rather than setting a vague promise. Commons Earth says the brand has approved medium-term targets and has measured emissions, but progress updates are not easy to find.