Ucon Acrobatics

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Ucon Acrobatics Sustainability Actions

Hosted This is Free Fashion

Last week, we hosted This is Free Fashion with a pop-up in our bol offices. In all honesty, hosting this felt a little conflicting at first. After all, we’re a commercial organisation. However, it fits our goal of making circularity mainstream as bol. Additionally, for years we’ve already had a tradition of gift swaps around this time of year. This initiative is simply a more professionalised version, with a bigger purpose: to highlight the role of circularity, in this case in fashion.

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Promoted reuse in fashion

This is Free Fashion is a Dutch concept that turns the traditional retail model upside down. Instead of buying new, people bring in clothes they no longer wear and take home something “new-to-them” – for free. The pop-up looks and feels like a high-end boutique, but everything is second-hand. The goal? To make reuse aspirational and show that 'new does NOT need to be the standard'.

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Used workplace to spark action

By bringing this concept into our workplace, we hope to spark conversations and inspire action. Because making circularity mainstream starts with us – the choices we make, the habits we form, and the stories we share.

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What do our labels mean?

Certified B Corporation Logo

Certified B Corporation

About Ucon Acrobatics

  • Status
  • Unverified
  • Employees
  • 1 - 5
  • Country
  • Germany

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