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Sebago Sustainability Actions

Brand sold to BasicNet

In 2017, Wolverine Worldwide sold the Sebago brand to BasicNet, an Italian company with a wider brand portfolio. This was a business ownership change, not a sustainability program, but it matters because it changed who controls the brand’s strategy and reporting. The press release also said the sale was part of Wolverine’s effort to simplify its business and focus on other priorities.

Good On You review published

Good On You published a sustainability assessment for Sebago in February 2025. The review said the brand uses few lower-impact materials and found no evidence of meaningful action on climate, hazardous chemicals, or biodiversity in its supply chain. It also said Sebago does not disclose where final production happens and gives limited detail on supply chain audits. Good On You is a fashion rating platform that scores brands on planet, people, and animals.

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Trustpilot customer reviews posted

Customer reviews for Sebago were posted on Trustpilot across different country pages. One page for the main website showed a very low score of 1.5 out of 5 from 57 reviews, while a UK page showed 4.5 out of 5 from 2,097 reviews. These reviews are not sustainability audits, but they do show that customer experience varies a lot across markets.

Community sustainability app mentions brand

The Commons Earth website says it offers expert-rated brand guidance to help people avoid greenwashing and make more intentional purchases. Sebago appears in the wider ecosystem of sustainability-rated brands through this kind of platform, but no specific Sebago score was provided in the content. This is more a sign of public visibility than a direct sustainability action by the brand itself.

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