Sebago

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Sustainability Summary

  • Good On You - Not good enough
  • Ethical Consumer - This information is locked, visit Ethical Consumer's website
  • B Corp - Not listed
  • Trustpilot - 1.5/5 (57 reviews)
  • This is an unclaimed profile. Sebago has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
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Sebago Sustainability Profile

Sustainability Summary

  • Good On You - Not good enough
  • Ethical Consumer - This information is locked, visit Ethical Consumer's website
  • B Corp - Not listed
  • Trustpilot - 1.5/5 (57 reviews)
  • This is an unclaimed profile. Sebago has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
Powered by Tracker AI BETA; there may be errors 
Sebago’s public sustainability picture is limited and mixed. Independent fashion ratings say there is little evidence of strong action on climate, materials, chemicals, or worker protection. Good On You rates the brand “Not good enough,” and Trustpilot reviews are split sharply between a very low score on one site and a much higher score on another country site. The brand’s own website was not available here, so there is little direct disclosure to assess. Overall, the available third-party evidence suggests Sebago has not built a strong public sustainability profile yet.

Positive Sentiment Found
Positive sentiment is limited, but there are some signs of customer approval in one market. Sebago’s UK Trustpilot page shows a 4.5 out of 5 score from 2,097 reviews, which suggests many buyers there are happy with product quality, comfort, and style. That is a strong consumer signal, even though it is about shopping experience rather than sustainability. A separate Sweden page also shows a small set of reviews with a 3.7 out of 5 score. No independent sustainability certification or third-party environmental praise for Sebago itself appeared in the material, so the positive picture is mostly about product satisfaction, not ESG performance.

Common Criticisms:
The strongest public sustainability signal is negative. Good On You rates Sebago “Not good enough,” with a 1/5 Planet score, 1/5 People score, and 2/5 Animals score. The platform says there is little evidence of lower-impact materials, climate action, hazardous-chemical reduction, biodiversity protection, or living-wage support in the supply chain. It also says Sebago does not disclose where final production happens and only says it audits some of its supply chain without giving a percentage. On the consumer side, Trustpilot shows a very low 1.5 out of 5 score on the main website page from 57 reviews, which points to serious dissatisfaction for some buyers. The overall picture is one of weak transparency and uneven customer trust.

About Sebago

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Sebago Sustainability Actions

Brand sold to BasicNet

In 2017, Wolverine Worldwide sold the Sebago brand to BasicNet, an Italian company with a wider brand portfolio. This was a business ownership change, not a sustainability program, but it matters because it changed who controls the brand’s strategy and reporting. The press release also said the sale was part of Wolverine’s effort to simplify its business and focus on other priorities.

Good On You review published

Good On You published a sustainability assessment for Sebago in February 2025. The review said the brand uses few lower-impact materials and found no evidence of meaningful action on climate, hazardous chemicals, or biodiversity in its supply chain. It also said Sebago does not disclose where final production happens and gives limited detail on supply chain audits. Good On You is a fashion rating platform that scores brands on planet, people, and animals.

8 12 13 15

Trustpilot customer reviews posted

Customer reviews for Sebago were posted on Trustpilot across different country pages. One page for the main website showed a very low score of 1.5 out of 5 from 57 reviews, while a UK page showed 4.5 out of 5 from 2,097 reviews. These reviews are not sustainability audits, but they do show that customer experience varies a lot across markets.

Community sustainability app mentions brand

The Commons Earth website says it offers expert-rated brand guidance to help people avoid greenwashing and make more intentional purchases. Sebago appears in the wider ecosystem of sustainability-rated brands through this kind of platform, but no specific Sebago score was provided in the content. This is more a sign of public visibility than a direct sustainability action by the brand itself.

Sebago Sustainability Commitments

2023

Watershed Conservation Target

Working to protect 25% of forestland in the Sebago Lake watershed through coalition efforts with businesses and communities

Is Sebago Sustainable? info Welcome to Sustainability Tracker! Click to learn more.

About Sebago

  • Status
  • Unverified

Sustainable Development Goals

Sebago is committed to advancing these Global Goals to promote prosperity for people & planet.

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This information references https://www.sebago.com/ and was sourced on 30/04/2025. Is this your business? Suggest an edit

Frequently Asked Questions

Has Sebago published a sustainability report?

Confidence: Low. As of July 2026, Sebago has not publicly shown a sustainability report in the material available here. The brand’s own website content was not available, and the third-party sources only show a fashion rating and customer reviews. That means there is no clear public report to review for emissions, labour, materials, or packaging. Consumers who want a fuller picture can ask Sebago directly for any ESG or sustainability report it may have.. Sources: Good On You, Trustpilot - https://directory.goodonyou.eco/brand/sebago, https://www.trustpilot.com/review/www.sebago.com

What is Sebago's sustainability rating?

Confidence: High. As of July 2026, Good On You rates Sebago “Not good enough.” It gives the brand 1/5 for Planet, 1/5 for People, and 2/5 for Animals. Good On You is a fashion rating platform that checks public information on things like materials, climate action, worker rights, and animal welfare. The low score suggests there is too little evidence of strong sustainability action, not proof of a single incident.. Sources: Good On You - https://directory.goodonyou.eco/brand/sebago

What sustainability certifications does Sebago have?

Confidence: Low. As of July 2026, no sustainability certification for Sebago is clearly shown in the available material. The brand is not listed here as a B Corp, and no other third-party certification such as GOTS (organic textile standard) or ISO 14001 (an environmental management standard) appears in the sources. That does not prove Sebago has none, but it does mean there is no public evidence in this set of sources. Consumers can ask Sebago for any current certifications and supporting documents.. Sources: Good On You, Trustpilot - https://directory.goodonyou.eco/brand/sebago, https://www.trustpilot.com/review/www.sebago.com

What is Sebago doing about sustainability?

Confidence: Low. As of July 2026, the available third-party material shows little public evidence of strong sustainability action by Sebago itself. Good On You says there is no evidence of meaningful climate action, hazardous-chemical reduction, biodiversity protection, or living-wage support in the supply chain. It also says the brand uses few lower-impact materials and does not disclose where final production happens. The clearest public signal is that the brand has not shared enough detail for outside groups to verify progress. Consumers can request supply chain and materials information directly from Sebago.. Sources: Good On You, Trustpilot - https://directory.goodonyou.eco/brand/sebago, https://www.trustpilot.com/review/www.sebago.com

What is Sebago's carbon footprint?

Confidence: Low. As of July 2026, Sebago has not publicly disclosed a carbon footprint in the material available here. Good On You says there is no evidence the brand is taking meaningful action to reduce climate impacts, but that is not the same as a measured footprint. A carbon footprint is the total greenhouse gas pollution linked to a company’s operations and supply chain. Without published numbers, shoppers cannot compare Sebago’s impact with other brands. Consumers can ask for emissions data and any reduction targets.. Sources: Good On You - https://directory.goodonyou.eco/brand/sebago

Is Sebago ethical in its supply chain?

Confidence: Moderate. As of July 2026, the public evidence raises concerns about Sebago’s supply chain transparency. Good On You says the brand does not disclose where its final production stage happens, and it only says it audits some of its supply chain without saying how much. It also found no evidence of living-wage support or strong worker protections. That does not prove abuse, but it does mean outside readers cannot verify how workers are treated. Consumers who care about labour standards should ask Sebago for factory lists, audit details, and wage policies.. Sources: Good On You - https://directory.goodonyou.eco/brand/sebago

What do customers say about Sebago?

Confidence: Moderate. As of July 2026, customer feedback is mixed. Trustpilot shows a very low 1.5 out of 5 score on the main Sebago website page from 57 reviews, which points to serious dissatisfaction among some buyers. At the same time, the UK Trustpilot page shows 4.5 out of 5 from 2,097 reviews, which is much stronger. This means customer experience seems to vary by market or site. These reviews are about service and product quality, not direct sustainability performance, but they do affect public trust.. Sources: Trustpilot, Trustpilot UK - https://www.trustpilot.com/review/www.sebago.com, https://www.trustpilot.com/review/sebago.co.uk

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