Rhone

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Rhone Sustainability Actions

Launched reRhone resale site

Rhone launched reRhone, a new company-owned resale site, in partnership with Archive, a technology platform that specializes in branded resale merchandise. The site offers inventory from select customer returns that have been verified by the company to meet the program’s standards. The launch assortment includes men’s and women’s pieces including Rhone’s Commuter DreamGlow, Revive, Pursuit Short and Reign Tee.

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Introduced 12 Pursuits

Rhone launched "12 Pursuits by Rhone," a year-long, founder-led initiative that transforms goal setting into a fully immersive lifestyle experience. The program emphasizes small, daily actions over perfection, encouraging participants to focus on being a little better each day, and to keep going even when they fall off track. Rhone activated the 12 Pursuits internally each month, supported by expert speakers, team-wide challenges, and shared activities.

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Hosted Mental Fitness events

Over the past year, Rhone hosted more than 35 Mental Fitness focused events, attracting over 3,000 attendees, including co-hosted experiences with partners such as Two Bridge's Future Friends and sessions led by Helen Leland. Through its retail community programming, Rhone also activated over 100 local store events, open to anyone in the community, serving as hubs for connection, movement, and reflection.

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Expanded retail community programming

Rhone operates 20 retail stores across the U.S., each serving as a hub for community, connection, and the Forever Forward mindset. Through its retail community programming, the brand activated over 100 local store events, open to anyone in the community, reinforcing Mental Fitness as a daily practice rooted in real-world participation.

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Added AI-powered search

Rhone chose Algolia AI Search & Retrieval to deliver faster, smarter product discovery at every touchpoint. The AI-powered search experience is intended to help customers discover training essentials and everyday performance wear instantly and seamlessly.