Rhone

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Sustainability Summary

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Rhone Sustainability Profile

Rhone is not currently tracking sustainability.

Sustainability Summary

  • This is an unclaimed profile. Rhone has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
Powered by Tracker AI BETA; there may be errors 
Rhone is a performance apparel brand founded in 2014 by brothers Nate and Ben Checketts. Its sustainability-related content focuses on community-based wellness, durability, resale, and product discovery tools that support longer use of apparel. The brand has launched reRhone, a company-owned resale site in partnership with Archive, and has promoted 12 Pursuits, a year-long initiative built around movement, mindfulness, and daily progress. Rhone describes its stores as hubs for community and connection, and its products as engineered to move with the wearer and support consistent action.

Rhone Sustainability Actions

Launched reRhone resale site

Rhone launched reRhone, a new company-owned resale site, in partnership with Archive, a technology platform that specializes in branded resale merchandise. The site offers inventory from select customer returns that have been verified by the company to meet the program’s standards. The launch assortment includes men’s and women’s pieces including Rhone’s Commuter DreamGlow, Revive, Pursuit Short and Reign Tee.

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Introduced 12 Pursuits

Rhone launched "12 Pursuits by Rhone," a year-long, founder-led initiative that transforms goal setting into a fully immersive lifestyle experience. The program emphasizes small, daily actions over perfection, encouraging participants to focus on being a little better each day, and to keep going even when they fall off track. Rhone activated the 12 Pursuits internally each month, supported by expert speakers, team-wide challenges, and shared activities.

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Hosted Mental Fitness events

Over the past year, Rhone hosted more than 35 Mental Fitness focused events, attracting over 3,000 attendees, including co-hosted experiences with partners such as Two Bridge's Future Friends and sessions led by Helen Leland. Through its retail community programming, Rhone also activated over 100 local store events, open to anyone in the community, serving as hubs for connection, movement, and reflection.

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Expanded retail community programming

Rhone operates 20 retail stores across the U.S., each serving as a hub for community, connection, and the Forever Forward mindset. Through its retail community programming, the brand activated over 100 local store events, open to anyone in the community, reinforcing Mental Fitness as a daily practice rooted in real-world participation.

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Added AI-powered search

Rhone chose Algolia AI Search & Retrieval to deliver faster, smarter product discovery at every touchpoint. The AI-powered search experience is intended to help customers discover training essentials and everyday performance wear instantly and seamlessly.

Rhone Sustainability Commitments

2026

Expand 12 Pursuits in year two

The 12 Pursuits by Rhone is designed to evolve in its second year, deepening community engagement and expanding the impact of each Pursuit.

2026

Expand reRhone selection

The company plans to expand the product selection and availability later this year as the resale business grows.

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Sustainable Development Goals

Rhone is committed to advancing these Global Goals to promote prosperity for people & planet.

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