Ethical Consumer - This information is locked, visit Ethical Consumer's website
B Corp - Not listed
Trustpilot - 1.7/5 (56 reviews)
This is an unclaimed profile. REEF has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
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REEF Sustainability Profile
Sustainability Summary
Good On You - We Avoid
Ethical Consumer - This information is locked, visit Ethical Consumer's website
B Corp - Not listed
Trustpilot - 1.7/5 (56 reviews)
This is an unclaimed profile. REEF has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
Powered by Tracker AI BETA; there may be errors
REEF is a footwear brand with limited public sustainability detail on its own site, but third-party sources give a mixed picture. Good On You rates it very poorly overall and says it is not taking enough steps on worker pay, supply chain transparency, or environmental action. Trustpilot reviews are also weak for the main REEF site, though a smaller set of customers say the sandals are comfortable and good quality. The brand’s own sustainability-related content is not clearly published on the main site provided here, so the public record is mostly made up of outside ratings and customer feedback.
Positive Sentiment Found
Public sentiment is mixed to weak, but there are some positive signals. On Trustpilot, one REEF site shows a 1.7 out of 5 score from 56 reviews, yet the snippet also says 46 people felt satisfied with their purchases and praised comfort, fit, and overall quality. Another Trustpilot page for reef.eu shows a 1.5 out of 5 score from 93 reviews, which suggests the brand has some loyal buyers but a lot of unhappy ones. On the sustainability side, the strongest positive signal in the material is not for REEF itself but for Reef Ecologic, which is described in a Business Chamber Queensland article as an ecoBiz 3-Star Partner and B Corp, with steps like solar power, composting, and resource tracking. That does not change REEF’s own rating, but it shows the Reef name appears in some credible sustainability work.
Common Criticisms:
The clearest public criticism comes from Good On You, which rates REEF "We Avoid" overall and gives it 1 out of 5 for both planet and people. The site says there is no public evidence of strong action on supply-chain emissions, biodiversity, textile waste, or living wages, and it notes that REEF does not publicly disclose its code of conduct. Trustpilot feedback is also poor: one REEF page shows 1.5 out of 5 from 93 reviews, and another shows 1.7 out of 5 from 56 reviews. These low scores suggest repeated customer dissatisfaction. The Good On You review also flags weak transparency around supply-chain audits and worker protections during COVID-19, which means the brand has not published enough detail for outsiders to verify its claims.
REEF is committed to advancing these Global Goals to promote prosperity for people & planet.
This information references https://www.shop-reef.com.au/ and was sourced on 31/01/2024. Is this your business? Suggest an edit
Frequently Asked Questions
Has REEF published a sustainability report?
Confidence: Low. As of July 2026, REEF has not publicly shared a clear sustainability report in the material provided here. The strongest public information comes from Good On You and customer review sites, not from a formal company report. That means outsiders cannot easily check detailed data on emissions, materials, or worker standards. Consumers who want more detail can ask REEF directly for a report or policy pack.. Sources: Good On You - https://directory.goodonyou.eco/brand/reef
What is REEF's sustainability rating?
Confidence: High. As of July 2026, REEF is rated "We Avoid" by Good On You, which is the site’s lowest overall label. Good On You also gives the brand 1 out of 5 for planet and 1 out of 5 for people, meaning it found very little public evidence of strong environmental or labour action. This is an independent fashion rating, not a customer review score.. Sources: Good On You - https://directory.goodonyou.eco/brand/reef
What sustainability certifications does REEF have?
Confidence: Low. As of July 2026, no clear sustainability certification for REEF is shown in the provided material. The brand is not listed here as a B Corp, and no other product certification such as GOTS (an organic textile standard) or ISO 14001 (an environmental management standard) appears in the sources. Consumers who want proof should ask REEF for current certificates and the exact products they cover.. Sources: Good On You - https://directory.goodonyou.eco/brand/reef
What is REEF's carbon footprint?
Confidence: Low. As of July 2026, REEF has not publicly disclosed a carbon footprint in the material provided here. Good On You says there is no evidence of action to reduce greenhouse gas emissions in the supply chain, but that is not the same as a measured footprint. Without published numbers for Scope 1, 2, or 3 emissions, consumers cannot compare the brand’s climate impact with other companies.. Sources: Good On You - https://directory.goodonyou.eco/brand/reef
Is REEF's packaging sustainable?
Confidence: Low. As of July 2026, there is no clear public evidence here about REEF’s packaging materials or packaging waste plans. The available third-party rating focuses on materials, labour, and supply-chain issues, not packaging. That means consumers cannot verify whether the brand uses recycled, recyclable, or reduced packaging from the information provided. A practical next step is to ask REEF for packaging details by product line.. Sources: Good On You - https://directory.goodonyou.eco/brand/reef
Is REEF ethical on labour and supply chains?
Confidence: High. As of July 2026, the public evidence here suggests REEF has weak labour transparency. Good On You says the brand does not publicly disclose its code of conduct, does not show enough proof of living wages in its supply chain, and does not specify what share of its supply chain it audits. It also says there was not enough public detail on worker protections during COVID-19. That does not prove wrongdoing, but it does mean the brand has not shared enough information for outsiders to verify strong labour standards.. Sources: Good On You - https://directory.goodonyou.eco/brand/reef
What is REEF doing about sustainability?
Confidence: Moderate. As of July 2026, the public sustainability picture for REEF is limited and mixed. Good On You says the brand is not taking enough action on materials, emissions, waste, or worker rights. The brand’s own sustainability-related content was not clearly available in the material provided. Because of that gap, consumers should treat broad sustainability claims with caution and ask REEF for specific evidence, such as policies, targets, and third-party certifications.. Sources: Good On You - https://directory.goodonyou.eco/brand/reef
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