Purpose

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Purpose Sustainability Actions

Created Impact Measurement function

In 2021, the Impact Measurement and Learning function was created to expand and innovate Purpose’s capabilities for measurement and evaluation. Over the past two years the IML team has developed an approach and methodology to impact measurement that focuses on evaluation strategies for movement-building, organizing, and advocacy. The IML team also led efforts to educate and upskill staff, ensuring that each person feels capable and confident integrating impact into every phase of every project regardless of their role.

Centred equity in evaluation

Purpose integrated accountability and equity as organizational outcomes within its impact measurement methodology. Core to Purpose’s success is the integration of equity as a lens through which it centers the most vulnerable or marginalized groups so that all its work builds towards more equitable outcomes and avoids exacerbating existing disparities.

Launched Verified with the UN

Purpose and the United Nations launched Verified, a global communication initiative to combat vaccine hesitancy focusing on vulnerable communities facing a number of related issues exacerbated by the pandemic.

Incubated Biodiversity by the Bay

Biodiversity by the Bay, a campaign incubated by Purpose Climate Lab, centered its work on engaging youth leaders and vulnerable communities within Mumbai, bringing previously unheard voices into the climate movement and experimenting with new approaches to create and assess long-term climate impact.

Worked with CARE International

Through collaboration with CARE International, Purpose co-built a framework, unique to the organization, that set the groundwork for a more ethical and dignified storytelling practice, in order to continue generating powerful impact that CARE works towards everyday across a variety of issues.

Joined ESG summit in Jakarta

Purpose Indonesia participated in the ESG Summit hosted by Republika and the Indonesian Stock Exchange in Jakarta. The discussion emphasized that Indonesia’s approach to ESG must be adapted to local contexts, and that communities should be included from the beginning in developing ESG initiatives.

What do our labels mean?

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Certified B Corporation

About Purpose

  • Status
  • Unverified
  • Employees
  • 25 - 100
  • Country
  • United States
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