Purpose Sustainability - SustainabilityTracker.com

Sustainability Summary

This is an unclaimed profile. Purpose has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.

What do our labels mean?

Purpose describes itself as a global social impact organisation that uses creative storytelling and campaigns to move people to remake the world. Its sustainability-related work focuses on environment and climate, equity, public health, mis- and disinformation, democracy and human rights, and childhood, youth and education. The site highlights climate campaigning, community-led air pollution work, justice-focused approaches, and impact measurement that centres equity and accountability. Purpose also presents its work as collaborative, with projects developed alongside partners, communities and movements across multiple regions.

About Purpose

Status
Unverified

Website
Visit Website

Employees
25 - 100

Country
United States

Purpose Sustainability Actions

Created Impact Measurement function

In 2021, the Impact Measurement and Learning function was created to expand and innovate Purpose’s capabilities for measurement and evaluation. Over the past two years the IML team has developed an approach and methodology to impact measurement that focuses on evaluation strategies for movement-building, organizing, and advocacy. The IML team also led efforts to educate and upskill staff, ensuring that each person feels capable and confident integrating impact into every phase of every project regardless of their role.

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Centred equity in evaluation

Purpose integrated accountability and equity as organizational outcomes within its impact measurement methodology. Core to Purpose’s success is the integration of equity as a lens through which it centers the most vulnerable or marginalized groups so that all its work builds towards more equitable outcomes and avoids exacerbating existing disparities.

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Launched Verified with the UN

Purpose and the United Nations launched Verified, a global communication initiative to combat vaccine hesitancy focusing on vulnerable communities facing a number of related issues exacerbated by the pandemic.

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Incubated Biodiversity by the Bay

Biodiversity by the Bay, a campaign incubated by Purpose Climate Lab, centered its work on engaging youth leaders and vulnerable communities within Mumbai, bringing previously unheard voices into the climate movement and experimenting with new approaches to create and assess long-term climate impact.

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Worked with CARE International

Through collaboration with CARE International, Purpose co-built a framework, unique to the organization, that set the groundwork for a more ethical and dignified storytelling practice, in order to continue generating powerful impact that CARE works towards everyday across a variety of issues.

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