Prime Roots Sustainability Profile

Prime Roots is a Berkeley-based plant-based meat company founded in 2017 that makes deli-style meats and charcuterie from koji mycelium. Its products are positioned as an alternative to traditional meat and are described as being made without nitrates, preservatives, cholesterol, soy, or wheat, and lower in sodium than leading alternative meat companies. The company says its products are designed to satisfy meat cravings in a sustainable way and to avoid the environmental costs of animal proteins and processed ingredients typically found in plant-based foods. Prime Roots is also described as a B-Corp.