Pretty Little Thing

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Pretty Little Thing Sustainability Actions

Publishes ESG-related pages

PrettyLittleThing has web pages labelled sustainability, ESG, responsibility, impact, and environment. These pages show that the brand is at least trying to present itself as having an ESG (environmental, social, and governance) agenda. However, the content shown in the available material is mostly general brand text, not detailed reporting. Independent assessors say the company’s sustainability reporting is incomplete or missing, so these pages do not by themselves prove strong action.

Uses a supplier transparency score

Good On You says PrettyLittleThing received a score of 21–30% in the 2022 Fashion Transparency Index. That index checks how much fashion brands disclose about their supply chains (the people and factories that make their products). A low score suggests the brand shared only limited public information about where and how its clothes are made.

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Has a science-based target

Good On You says PrettyLittleThing has set a science-based target to reduce greenhouse gas emissions from its own operations and supply chain. A science-based target is a climate goal that is meant to match what climate science says is needed. Good On You also says there is no evidence the brand is on track to meet that target.

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Uses some animal-use policies

Ethical Consumer’s profile of the wider Boohoo group says the company has policies banning real fur, angora, exotic animal skin or hair, and mulesing (a painful sheep-farming practice). It also says the group has targets to source wool, cashmere, feathers, and down from more responsible sources by 2025. These are animal-welfare steps, but the source also says they do not show that the materials are already sourced to higher standards.

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Removed flagged feather products

In 2023, an investigation by Collective Fashion Justice and World Animal Protection found that Boohoo and other retailers had falsely labelled real feathers as faux on some products. Ethical Consumer says Boohoo removed the products identified in that investigation from its website. This is a corrective action, but it also points to a problem with product labelling and animal-material claims.

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