Pretty Little Thing

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Sustainability Summary

  • Good On You - Not good enough
  • Ethical Consumer - This information is locked, visit Ethical Consumer's website
  • B Corp - No
  • Trustpilot - 1.2/5
  • This is an unclaimed profile. Pretty Little Thing has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
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Pretty Little Thing Sustainability Profile

Pretty Little Thing is not currently tracking sustainability.

Sustainability Summary

  • Good On You - Not good enough
  • Ethical Consumer - This information is locked, visit Ethical Consumer's website
  • B Corp - No
  • Trustpilot - 1.2/5
  • This is an unclaimed profile. Pretty Little Thing has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
Powered by Tracker AI BETA; there may be errors 
PrettyLittleThing is a fast fashion brand that sells trend-led women’s clothing and accessories. Independent rating sites describe its sustainability position as weak, with concerns about short-lived products, limited use of eco-friendly materials, and poor transparency about labour and environmental impact. Good On You rates it “Not good enough,” and The Commons Earth says its reporting is incomplete or missing. Trustpilot reviews also show customer frustration, though those reviews are mostly about service and product issues rather than sustainability alone. Overall, the public picture is that PrettyLittleThing has made some claims about responsibility, but independent sources do not show strong evidence of meaningful progress.

Common Criticisms:
Independent commentary is mostly negative. Good On You rates PrettyLittleThing “Not good enough” overall and says it creates short-lived fast fashion products, uses few eco-friendly materials, and shows no evidence of meaningful action on hazardous chemicals, textile waste, or worker pay. The Commons Earth also rates it badly, saying its sustainability reporting is incomplete or nonexistent and that its business model encourages overconsumption and harms labour and natural resources. Ethical Consumer’s Boohoo profile adds criticism about labour issues, weak climate action, and animal-welfare concerns across the group. Trustpilot reviews are also poor in tone, with many customers reporting service problems, sizing issues, and unexpected charges, although those reviews are not specifically about sustainability.

Pretty Little Thing Sustainability Actions

Publishes ESG-related pages

PrettyLittleThing has web pages labelled sustainability, ESG, responsibility, impact, and environment. These pages show that the brand is at least trying to present itself as having an ESG (environmental, social, and governance) agenda. However, the content shown in the available material is mostly general brand text, not detailed reporting. Independent assessors say the company’s sustainability reporting is incomplete or missing, so these pages do not by themselves prove strong action.

Uses a supplier transparency score

Good On You says PrettyLittleThing received a score of 21–30% in the 2022 Fashion Transparency Index. That index checks how much fashion brands disclose about their supply chains (the people and factories that make their products). A low score suggests the brand shared only limited public information about where and how its clothes are made.

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Has a science-based target

Good On You says PrettyLittleThing has set a science-based target to reduce greenhouse gas emissions from its own operations and supply chain. A science-based target is a climate goal that is meant to match what climate science says is needed. Good On You also says there is no evidence the brand is on track to meet that target.

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Uses some animal-use policies

Ethical Consumer’s profile of the wider Boohoo group says the company has policies banning real fur, angora, exotic animal skin or hair, and mulesing (a painful sheep-farming practice). It also says the group has targets to source wool, cashmere, feathers, and down from more responsible sources by 2025. These are animal-welfare steps, but the source also says they do not show that the materials are already sourced to higher standards.

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Removed flagged feather products

In 2023, an investigation by Collective Fashion Justice and World Animal Protection found that Boohoo and other retailers had falsely labelled real feathers as faux on some products. Ethical Consumer says Boohoo removed the products identified in that investigation from its website. This is a corrective action, but it also points to a problem with product labelling and animal-material claims.

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Pretty Little Thing Sustainability Commitments

2025

More responsible animal sourcing

Ethical Consumer says the Boohoo group has targets to source wool, cashmere, feathers, and down from more responsible sources by 2025. Because PrettyLittleThing is owned by Boohoo, this target applies at group level. The source does not show whether the target has been met, so this should be read as a planned goal rather than a confirmed result.

Is Pretty Little Thing Sustainable? info Welcome to Sustainability Tracker! Click to learn more.

Sustainable Development Goals

Pretty Little Thing is committed to advancing these Global Goals to promote prosperity for people & planet.

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Frequently Asked Questions

Has PrettyLittleThing published a sustainability report?

Confidence: Moderate. As of July 2026, PrettyLittleThing has web pages labelled sustainability, ESG, responsibility, impact, and environment, but the available material does not show a clear, detailed sustainability report. The Commons Earth says its sustainability reporting is incomplete or nonexistent, which suggests public disclosure is limited. Consumers looking for a fuller picture may need to ask the brand directly for a formal report or data on emissions, labour, and supply chains.. Sources: The Commons Earth, PrettyLittleThing ESG page - https://brands.thecommons.earth/brand-rating/452/prettylittlething, https://www.prettylittlething.us/?srsltid=AfmBOoqljBoCWD0h2sfgQjGgQfbdGl9bAPzSh_x1onPhIglMxb3GfrJy/esg

What is PrettyLittleThing's sustainability rating?

Confidence: High. As of July 2026, PrettyLittleThing is rated “Not good enough” by Good On You, which scores fashion brands on people, planet, and animals. Good On You says the brand has weak performance across all three areas. The Commons Earth also gives it a poor rating and says its sustainability reporting is incomplete or missing. These independent ratings point to a weak sustainability profile overall.. Sources: Good On You, The Commons Earth - https://directory.goodonyou.eco/brand/prettylittlething, https://brands.thecommons.earth/brand-rating/452/prettylittlething

What sustainability certifications does PrettyLittleThing have?

Confidence: Low. As of July 2026, no sustainability certification is clearly confirmed in the available material for PrettyLittleThing. Good On You says little of its supply chain is certified by labour standards, and the brand is not shown as a B Corp. That means there is no public evidence here of a major third-party certification such as B Corp or a similar standard. Consumers may want to ask the brand for proof of any product or factory certifications.. Sources: Good On You, The Commons Earth - https://directory.goodonyou.eco/brand/prettylittlething, https://brands.thecommons.earth/brand-rating/452/prettylittlething

What is PrettyLittleThing's carbon footprint?

Confidence: Low. As of July 2026, PrettyLittleThing has not publicly disclosed a clear carbon footprint figure in the available material. Good On You says the brand has set a science-based target to cut greenhouse gas emissions from its own operations and supply chain, but it also says there is no evidence the brand is on track. That means the target exists, but the public data shown here is not enough to judge current emissions performance.. Sources: Good On You - https://directory.goodonyou.eco/brand/prettylittlething

Is PrettyLittleThing's packaging sustainable?

Confidence: Low. As of July 2026, the available material does not give clear public detail about PrettyLittleThing’s packaging sustainability. The brand pages shown here do not provide specific packaging data, and independent assessors focus more on transparency, materials, labour, and climate than on packaging. Consumers who care about packaging should ask whether the brand uses recycled content, reusable mailers, or plastic reduction targets.. Sources: PrettyLittleThing environment page, The Commons Earth - https://www.prettylittlething.us/?srsltid=AfmBOoqljBoCWD0h2sfgQjGgQfbdGl9bAPzSh_x1onPhIglMxb3GfrJy/environment, https://brands.thecommons.earth/brand-rating/452/prettylittlething

Is PrettyLittleThing ethical on labour and supply chains?

Confidence: High. As of July 2026, the available third-party evidence suggests PrettyLittleThing has major labour and supply-chain concerns. Good On You says little of its supply chain is certified by labour standards and that there is no evidence it pays a living wage in its supply chain. The 2022 Fashion Transparency Index score of 21–30% also suggests limited disclosure. Ethical Consumer’s Boohoo profile adds allegations about underpaid workers in UK supply chains. Consumers wanting more detail should ask for supplier lists, wage policies, and audit results.. Sources: Good On You, Ethical Consumer - https://directory.goodonyou.eco/brand/prettylittlething, https://www.ethicalconsumer.org/company-profile/boohoo-group-plc

What is PrettyLittleThing doing about sustainability?

Confidence: Moderate. As of July 2026, PrettyLittleThing appears to be publishing ESG-related pages and has a science-based emissions target at group level through Boohoo. Ethical Consumer also says the group has targets to source wool, cashmere, feathers, and down from more responsible sources by 2025, and it has policies banning real fur and some other harmful animal practices. However, independent assessors still describe the brand’s reporting as weak and its overall sustainability performance as poor, so the public evidence shows limited progress rather than a strong transformation.. Sources: PrettyLittleThing ESG page, Good On You, Ethical Consumer - https://www.prettylittlething.us/?srsltid=AfmBOoqljBoCWD0h2sfgQjGgQfbdGl9bAPzSh_x1onPhIglMxb3GfrJy/esg, https://directory.goodonyou.eco/brand/prettylittlething, https://www.ethicalconsumer.org/company-profile/boohoo-group-plc

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