OUTDOOR PRODUCTS Asia

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Sustainability Summary

  • This is an unclaimed profile. OUTDOOR PRODUCTS Asia has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
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OUTDOOR PRODUCTS Asia Sustainability Profile

OUTDOOR PRODUCTS Asia is not currently tracking sustainability.

Sustainability Summary

  • This is an unclaimed profile. OUTDOOR PRODUCTS Asia has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
Powered by Tracker AI BETA; there may be errors
OUTDOOR PRODUCTS Asia is the Asian retail and licensing business for the Outdoor Products brand, which was established in Los Angeles in 1973 and is now sold in more than 60 countries. The brand is described as a total lifestyle brand offering daily essentials beyond bags, including casual wear, underwear, shoes, watches and stationery. The sustainability-related content available for the brand is limited; most of the source material concerns retail expansion, licensing, and market development in Japan, Korea and other Asian markets rather than explicit ESG programmes. No specific sustainability targets or environmental initiatives are stated in the source content for the brand itself.

OUTDOOR PRODUCTS Asia Sustainability Actions

Expanded brand agreements in Asia

On December 4, 2023, ITOCHU announced that it had signed new agreements with its existing partners in Japan and Korea for its owned brand, Outdoor Products. In Japan, ITOCHU signed a licensing agreement for the brand's apparel products and an exclusive contract for the brand's stores with Baycrew’s Co., Ltd. In Korea, ITOCHU underwrote convertible bonds of Wonderplace Company Limited. The move was described as strengthening the brand's presence in the retail sector in Japan and Korea.

Expanded trademark coverage in Asia

In November 2012, ITOCHU acquired the trademark for Outdoor Products in 19 regions, including Japan, Korea and China. The trademark has since been expanded to 33 regions, including 18 in Asia, with marketing efforts primarily focused on Japan and other Asian countries.

Launched in Bangladesh market

ITOCHU stated that initiatives for Outdoor Products included a capital and business tie-up with PPW Sports & Entertainment (HK) Limited in the Chinese market and the launch of the brand in the Bangladeshi market.

Developed low-carbon products

Mentech has developed professional outdoor smart wearable devices and energy storage products. The NEO portable power station products have solar fast charging function, and the PowFi series provides stable and secure power and network for camping and outdoor adventure. The balcony PV energy storage is able to utilize the balcony space to generate electricity from PV and store the energy for plug-and-play.

Built photovoltaic power systems

As of 2023, Mentech has participated in the construction of communication photovoltaic power supply system with a total of more than 30MW, providing green power to tens of thousands of communication base stations. This initiative has resulted in a cumulative reduction of nearly 30,000 tons of emissions.

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OUTDOOR PRODUCTS Asia Sustainability Commitments

2024

Open stores from spring/summer 2024

Starting in the spring/summer 2024 season, the brand will begin opening stores, mainly in station buildings and shopping malls, in addition to its flagship store, targeting the fashion-conscious segment.

2028

Retail sales target

In expanding Outdoor Products, ITOCHU aims to promote its business growth in Asia, including Japan and Korea, by strengthening branding in the retail sector in these fashion-forward markets. The Company aspires to achieve a retail sales target of 50 billion yen within the next five years.

2024

Continue sustainable product solutions

In the future, Mentech will continue leveraging its advantages in science and technology innovation to provide sustainable product solutions for a globally outdoor low-carbon green life.


Sustainable Development Goals

OUTDOOR PRODUCTS Asia is committed to advancing these Global Goals to promote prosperity for people & planet.

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