Not Just Bras

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Not Just Bras Sustainability Actions

Started as a care-focused retailer

Not Just Bras says it began trading in 2007. It first focused on people in nursing homes who needed help buying basic lingerie and clothing because of health needs. The business later widened its range after seeing demand from staff as well as residents. This shows a service model built around access and personal fitting support, rather than a sustainability programme.

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Expanded breast care offering

The brand says a large part of its current business is breast care products and prostheses from Amoena, Anita, and Berlei. It also notes that qualified corsetieres with training from Amoena work in the business. The site says many clients who qualify for a Medicare rebate have no out-of-pocket cost for breast forms. This is a health-access action, not an environmental one.

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Publishes fit and care advice

The brand runs a blog with guides on bra fitting, measuring at home, and caring for bras and lingerie so they last longer. Longer use can help reduce waste because people may replace items less often. The blog also includes posts about sustainable swimwear and sustainable options in underwear and sleepwear, but the material does not show product-level proof or third-party verification for those claims.

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About Not Just Bras

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