Not Just Bras Sustainability Profile

Not Just Bras is a lingerie and breast care retailer based in Hobart, Australia. The brand says it started in 2007 and began by serving people in nursing homes who needed help finding basic lingerie and clothing. Its current range includes bras, lingerie, sleepwear, swimwear, and breast care products from brands such as Amoena, Anita, and Berlei. The content found here does not show a detailed sustainability strategy, public emissions data, or formal environmental certifications for Not Just Bras itself. There is also no clear third-party sustainability assessment for the brand in the material provided.

Positive Sentiment Found
Public sentiment in the material is limited, but the strongest positive signal is a Trustpilot listing for no1bra.com showing a 4.1 out of 5 score from 451 reviews. That suggests many customers had a good experience with the wider business behind the listing, although the URL does not match the brand name exactly, so it should be treated carefully. There is also a Good On You article that includes The Very Good Bra as a highly rated example in the broader bra category, and a B Corp listing for that same brand, but those sources are about another company, not Not Just Bras. The Commons Earth app also shows a 4.8 out of 5 average app rating and says it helps users find expert-rated brands, but it does not rate Not Just Bras directly.

Common Criticisms:
There is no direct third-party criticism of Not Just Bras itself in the material provided, but there is also no independent sustainability rating, no published carbon data, and no formal certification for the brand. That means outside readers cannot verify claims about environmental impact from the available sources. The Trustpilot result in the material is tied to no1bra.com, not clearly to Not Just Bras, so it does not give a clean picture of this brand’s reputation. The brand’s own pages mention sustainable swimwear and sustainable options, but without third-party proof those statements remain unverified. Overall, the main concern is a lack of public evidence rather than a documented controversy.