Modlily.com

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Modlily.com Sustainability Actions

Ran an inclusive style campaign

In July 2025, Modlily launched the ModlilyStyle campaign, which featured real customers from different ages, body shapes, and backgrounds wearing its swimwear. The company said it invited nearly a thousand customer submissions and used the campaign to show more varied body types in its marketing. This is mainly a social and inclusion effort, not an environmental one, but it is still part of the brand’s wider ESG picture because it focuses on representation and customer participation.

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Used customer-generated content

The brand encouraged people to post photos with the hashtag #ModlilyStyle on Instagram and Facebook, then planned to feature selected customers on its social channels and in future campaigns. This shows the company has used user-generated content to build a community around its products. The material does not show any direct sustainability outcome from this activity, but it does show a public-facing effort to involve customers more closely in the brand’s messaging.

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