Sustainability Summary

This is an unclaimed profile. Mãe Terra has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.

Mãe Terra Sustainability Profile

Sustainability Summary

This is an unclaimed profile. Mãe Terra has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.

What do our labels mean?

Mãe Terra says it has had a commitment to social and environmental well-being for 40 years, prioritising small-scale producers and native and organic ingredients from Brazil. The company also states that it looks for packaging solutions that strengthen a positive cycle in the economy and has various initiatives to improve its packaging. In the material provided, Mãe Terra is presented as working with Braskem, Antilhas and Molécoola on a circular-economy packaging initiative for its Ritto special rice line, with packaging returned for recycling and reintroduced into the production chain.

About Mãe Terra

Status
Unverified

Website
Visit Website

Employees
25 - 100

Country
Brazil

Mãe Terra Sustainability Actions

Ritto packaging relaunch

Mãe Terra said the project in partnership with Braskem and Antilhas is another way for the company to demonstrate its commitment to sustainability and society. "For 40 years, we have had a commitment to social and environmental well-being, prioritizing small-scale producers and native and organic ingredients from our Brazil. But our mission does not stop there, we also look for packaging that strengthens the positive cycle in the economy."

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First food-sector use of SUP

Mãe Terra became the first brand to use the mono-material stand-up pouch in the food sector for the new line of Ritto special rice. The new product is 100% made from polyethylene and no lamination, with sustainable characteristics and circular cycle.

Circular packaging return

At the end of the process, all packaging will be returned to Braskem, which will be in charge of recycling and returning the waste into the production chain. The Molécoola environmental loyalty program was invited to support the circularity process, and Mãe Terra will boost the loyalty program points to engage consumers.