Koup

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Koup Sustainability Actions

Uses recycled materials

Koup says some of its clothing uses recycled materials. On its product pages, it links this to a lower-impact design approach and says the fabric also includes a non-toxic anti-microbial agent. The brand does not give a full breakdown of recycled content by product in the material provided, so the exact share is not clear. Still, the use of recycled inputs is a concrete sustainability step because it can reduce demand for new raw materials.

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Replaced chemical coatings

Koup says its anti-odor treatment is plant-based and replaces harmful chemical coatings. It also says the treatment is REACH certified for non-toxicity and tested for non-leaching, which means it is checked against European rules on chemical safety and is meant not to release unwanted substances. This is an action tied to safer material choices, especially for clothing worn close to the skin.

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Designed for recycling

Koup says it designed its products with end-of-life in mind. It explains that many garments use mixed fabric blends, which are hard to recycle, while its t-shirt uses a single material to make recycling easier. This is a circular design choice, meaning the product is made with reuse or recycling after use in mind rather than only for the first sale.

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Claims plastic bottle savings

Koup says it has sold over 10,000 units and that this has helped prevent more than 80,000 plastic bottles from becoming waste. The statement suggests the brand is using recycled plastic bottles or similar recovered material in its products, although the exact method is not fully explained in the provided content. The claim points to waste reduction, but the underlying calculation is not independently verified here.

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What do our labels mean?

Certified B Corporation Logo

Certified B Corporation

About Koup

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