Koup

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Sustainability Summary

  • Good On You - Not found
  • Ethical Consumer - This information is locked, visit Ethical Consumer's website
  • B Corp - Not found
  • Trustpilot - 4.9/5 (75 reviews)
  • This is an unclaimed profile. Koup has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
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Koup Sustainability Profile

Sustainability Summary

  • Good On You - Not found
  • Ethical Consumer - This information is locked, visit Ethical Consumer's website
  • B Corp - Not found
  • Trustpilot - 4.9/5 (75 reviews)
  • This is an unclaimed profile. Koup has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
Powered by Tracker AI BETA; there may be errors

What do our labels mean?

Certified B Corporation Logo

Certified B Corporation

 
Koup presents itself as a clothing brand focused on performance wear with lower-impact design choices. Its site says it uses recycled materials, a non-toxic anti-microbial agent, and a plant-based anti-odor treatment instead of chemical coatings. It also says its garments are made to be easier to recycle at the end of life by using single-material construction in some products. The brand highlights practical features like quick drying, breathability, and lightweight fabric, while linking these to waste reduction and material choices. Independent third-party sustainability ratings were not found in the provided content, so most of the detail comes from Koup’s own disclosures.

Positive Sentiment Found
Public sentiment in the provided material is limited, but the available third-party signals are mostly positive. Trustpilot snippets show strong customer ratings for related Koup/Coup pages, including a 4.9 out of 5 score from 75 reviews for getcouped.com and a 4.3 out of 5 score from 1,358 reviews for skoup.co.uk, with comments praising service and value. Commons Earth also presents Koup in a sustainability-focused shopping context, which suggests it is included among brands seen as more aligned with lower-impact spending. No independent criticism of Koup’s sustainability claims appears in the supplied material.

About Koup

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  • Unverified
  • Employees
  • 1 - 5

Koup Sustainability Actions

Uses recycled materials

Koup says some of its clothing uses recycled materials. On its product pages, it links this to a lower-impact design approach and says the fabric also includes a non-toxic anti-microbial agent. The brand does not give a full breakdown of recycled content by product in the material provided, so the exact share is not clear. Still, the use of recycled inputs is a concrete sustainability step because it can reduce demand for new raw materials.

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Replaced chemical coatings

Koup says its anti-odor treatment is plant-based and replaces harmful chemical coatings. It also says the treatment is REACH certified for non-toxicity and tested for non-leaching, which means it is checked against European rules on chemical safety and is meant not to release unwanted substances. This is an action tied to safer material choices, especially for clothing worn close to the skin.

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Designed for recycling

Koup says it designed its products with end-of-life in mind. It explains that many garments use mixed fabric blends, which are hard to recycle, while its t-shirt uses a single material to make recycling easier. This is a circular design choice, meaning the product is made with reuse or recycling after use in mind rather than only for the first sale.

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Claims plastic bottle savings

Koup says it has sold over 10,000 units and that this has helped prevent more than 80,000 plastic bottles from becoming waste. The statement suggests the brand is using recycled plastic bottles or similar recovered material in its products, although the exact method is not fully explained in the provided content. The claim points to waste reduction, but the underlying calculation is not independently verified here.

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Is Koup Sustainable? info Welcome to Sustainability Tracker! Click to learn more.

What do our labels mean?

Certified B Corporation Logo

Certified B Corporation

About Koup

  • Status
  • Unverified
  • Employees
  • 1 - 5

Sustainable Development Goals

Koup is committed to advancing these Global Goals to promote prosperity for people & planet.

Logo

Logo

Frequently Asked Questions

Has Koup published a sustainability report?

Confidence: Low. As of July 2026, Koup has not publicly shown a formal sustainability report in the material provided. Its website does include a sustainability story and product-level claims about recycled materials, plant-based anti-odor treatment, and recycling-friendly design, but that is not the same as a full report with measured targets and results. Consumers who want more detail can ask Koup for a formal report or supporting data on materials and recycling claims.. Sources: Koup - https://www.koup.co

What is Koup's sustainability rating?

Confidence: Moderate. As of July 2026, no independent sustainability rating for Koup was found in the provided material from major rating bodies like Good On You or B Corp. The strongest third-party signal is customer feedback on Trustpilot, where one Koup-related page shows 4.9 out of 5 from 75 reviews. That is a customer service score, not a full sustainability rating, so it does not confirm the brand’s environmental impact.. Sources: Trustpilot, Good On You, B Corp - https://www.trustpilot.com/review/getcouped.com, https://goodonyou.eco/, https://www.bcorporation.net/certification/

What sustainability certifications does Koup have?

Confidence: Moderate. As of July 2026, the provided material only clearly names one certification claim: REACH certified for non-toxicity. REACH is a European chemical safety rule, so this suggests the anti-odor treatment was checked for certain harmful substances. No other independent sustainability certifications, such as B Corp or GOTS (a textile standard for organic fibres), were shown in the material provided.. Sources: Koup, B Corp - https://www.koup.co, https://www.bcorporation.net/certification/

What is Koup's carbon footprint?

Confidence: Low. As of July 2026, Koup has not publicly disclosed a carbon footprint in the material provided. There are no figures for Scope 1, 2, or 3 emissions, which are the standard ways companies measure direct emissions, energy use, and supply-chain emissions. Without that data, it is not possible to judge the brand’s climate impact from the available information. Consumers can ask Koup for emissions data or a climate report.. Sources: Koup - https://www.koup.co

Is Koup's packaging sustainable?

Confidence: Low. As of July 2026, the provided material does not give clear details about Koup’s packaging materials, recyclability, or waste reduction steps. The brand does talk about product design, recycled materials, and end-of-life recycling for garments, but that is different from packaging. Because packaging information is missing, consumers cannot confirm whether it is made from recycled, recyclable, or compostable materials.. Sources: Koup - https://www.koup.co

Is Koup ethical on labour and supply chain issues?

Confidence: Low. As of July 2026, the provided material does not include enough public detail to judge Koup’s labour or supply-chain practices. There is no independent audit, factory list, or worker policy shown here. The brand does say some materials are REACH certified and that products are designed for recycling, but those points do not tell consumers how workers are treated. A cautious buyer would need more supply-chain disclosure before making a strong ethical judgment.. Sources: Koup - https://www.koup.co

What is Koup doing about sustainability?

Confidence: High. As of July 2026, Koup says it is using recycled materials, a plant-based anti-odor treatment, and single-material design to make recycling easier later. It also says the anti-odor treatment replaces chemical coatings and is REACH certified for non-toxicity. The brand claims that more than 10,000 units sold have helped prevent over 80,000 plastic bottles from becoming waste. These are useful signals, but most of the detail comes from Koup’s own website rather than independent verification.. Sources: Koup - https://www.koup.co

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