Kookai Sustainability - SustainabilityTracker.com

Sustainability Summary

Good On You - Not Good Enough
Ethical Consumer - This information is locked, visit Ethical Consumer's website
B Corp - Not listed
Trustpilot - 2.4/5 (14 reviews)
This is an unclaimed profile. Kookai has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.

KOOKAÏ is a fashion brand with limited public sustainability disclosure, and independent assessors say it does not share enough information on key issues like emissions, labour rights, and animal welfare. Good On You rates it “Not Good Enough” overall, with especially weak scores for planet and people. At the same time, the brand has taken some practical steps that can help with traceability, such as using RFID (radio frequency identification, a tagging system that tracks items) across parts of its supply chain. Public material also shows KOOKAÏ is linked to wider ESG (environmental, social and governance) work through industry and education partnerships, but there is still little verified detail on targets, reporting, or measurable progress.

Positive Sentiment Found
There are some positive signals around KOOKAÏ’s sustainability-related work, mainly from industry and education sources rather than consumer review sites. Avery Dennison said the brand used RFID to improve supply chain visibility, cut stock counts from days to minutes, and reduce manual handling, which suggests better traceability and more efficient operations. Public material also shows KOOKAÏ is connected to ESG education through UBC Sauder and the Centre for Climate and Business Solutions, where climate risk, emissions, and supply chain issues are being discussed in practical terms. Good On You does not give the brand a strong sustainability score, but it does confirm that KOOKAÏ is at least engaging with some of the right topics, even if the public evidence is thin.

Common Criticisms:
The strongest third-party signal is negative. Good On You rates KOOKAÏ “Not Good Enough” overall, with a 1/5 for Planet, 2/5 for People, and 2/5 for Animals, saying the brand does not publish enough information on key issues like emissions, labour rights, and animal welfare. It also notes there is no evidence of an animal welfare policy. Trustpilot reviews are weak too: KOOKAÏ’s Australian site has a 2.4/5 rating from 14 reviews, while the French site is rated 1.3/5 from more than 170 reviews, with complaints about refunds and ignored emails. Together, these sources point to poor transparency and weak consumer trust, especially outside the brand’s own marketing.

About Kookai

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Unverified

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Kookai Sustainability Actions

Rolled out RFID tracking

KOOKAÏ introduced RFID tags in its manufacturing and retail network to improve item-level tracking. The system helped cut stock counts from a few days to about 30 minutes for 30,000 items at one factory. It also gave the brand better visibility over inventory, stock levels, and supply chain movement. The company said it wanted to reduce manual counting and improve traceability, which means following products and materials more closely as they move through the supply chain.

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Controls most production in-house

Public material says KOOKAÏ makes around 85% of its collection in its own factories in Fiji and Sri Lanka. That kind of vertical integration means the brand controls more of the product journey itself, from design and raw material sourcing to manufacturing. In sustainability terms, this can make it easier to track where products come from and to manage quality and supply chain issues, although it does not by itself prove strong environmental or labour performance.

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Supports ESG education work

KOOKAÏ is linked to ESG education and climate-business work through Kookai Chaimahawong’s leadership roles at UBC Sauder and the Centre for Climate and Business Solutions. The centre focuses on helping businesses understand carbon footprints, climate risk, and regenerative business models. This is not a direct brand sustainability report, but it does show involvement in wider ESG knowledge-sharing and climate strategy work.

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Kookai Sustainability Commitments

2026

Expand RFID to more suppliers

KOOKAÏ said the next phase of its RFID project would extend item tracking to remaining suppliers. The aim is to improve visibility of where raw materials are sourced and how goods move in transit. This would make it easier to spot bottlenecks and trace products more fully across the supply chain.

2026

Use RFID at the till

The brand said it was assessing RFID use at point of sale so barcodes could be replaced at checkout. That would speed up transactions and complete the digital tracking loop from factory to store. It is an operational plan, but it also supports better product traceability.

2026

Build climate solutions programs

The Centre for Climate and Business Solutions said it plans to launch initiatives such as a Climate Lab. The lab would train students to work with businesses on carbon footprints and practical ways to cut emissions. The centre also said it wants to support research on climate risk, adaptation, and regenerative business models.

Frequently Asked Questions

Has KOOKAÏ published a sustainability report?

Confidence: Low. As of July 2026, KOOKAÏ has not publicly shared a clear sustainability report in the material provided here. The available third-party sources focus more on ratings, supply chain tracking, and ESG-related partnerships than on a formal report with targets and results. Good On You says the brand does not publish enough information on key environmental and labour issues. Consumers who want more detail can ask KOOKAÏ directly for its latest ESG or sustainability disclosure.. Sources: Good On You, Sustainability Tracker - https://directory.goodonyou.eco/brand/kookai, https://sustainabilitytracker.com/brand/kookai/

What is KOOKAÏ's sustainability rating?

Confidence: High. As of July 2026, KOOKAÏ is rated “Not Good Enough” by Good On You. Good On You scores fashion brands on planet, people, and animals, and it gives KOOKAÏ 1/5 for Planet, 2/5 for People, and 2/5 for Animals. The rating means the assessor found too little public information to confirm strong sustainability performance, especially on emissions, labour rights, and animal welfare.. Sources: Good On You, Sustainability Tracker - https://directory.goodonyou.eco/brand/kookai, https://sustainabilitytracker.com/brand/kookai/

What sustainability certifications does KOOKAÏ have?

Confidence: Low. As of July 2026, no clear sustainability certifications for KOOKAÏ are confirmed in the material provided here. The brand is not shown as B Corp certified, and the sources do not list certifications such as GOTS (Global Organic Textile Standard, a rule set for organic textiles) or ISO 14001 (an environmental management standard). If a shopper wants proof of certified materials or factory standards, it would be sensible to ask KOOKAÏ for current documentation.. Sources: B Corp, Sustainability Tracker - https://sustainabilitytracker.com/brand/kookai/

What is KOOKAÏ doing about its carbon footprint?

Confidence: Moderate. As of July 2026, KOOKAÏ has not publicly disclosed a full carbon footprint in the material provided here. The clearest action is its RFID rollout, which improves inventory tracking and may reduce waste from stock errors, but that is not the same as measuring or cutting emissions. Good On You also says the brand does not publish enough information on major planet issues. Consumers looking for real climate data should ask for Scope 1, 2, and 3 emissions, which are the direct, energy-related, and supply-chain emissions a company can report.. Sources: Avery Dennison, Good On You, Sustainability Tracker - https://rfid.averydennison.com/en/home/news-insights/press-releases/kookai-turns-to-avery-dennison-to-boost-supply-chain-visibility-and-omnichannel-strategy.html, https://directory.goodonyou.eco/brand/kookai, https://sustainabilitytracker.com/brand/kookai/

Is KOOKAÏ's packaging sustainable?

Confidence: Low. As of July 2026, there is no clear public evidence in the material provided here about KOOKAÏ’s packaging being sustainable. The sources focus on RFID garment tags, inventory systems, and ESG education, not on packaging materials, recyclability, or waste reduction. Because of that gap, it is not possible to confirm whether the brand uses recycled, recyclable, or compostable packaging. Consumers can ask KOOKAÏ what packaging it uses and whether it has a plan to reduce plastic.. Sources: Sustainability Tracker - https://sustainabilitytracker.com/brand/kookai/

Is KOOKAÏ ethical in its supply chain and labour practices?

Confidence: Moderate. As of July 2026, the public evidence does not confirm strong labour transparency from KOOKAÏ. Good On You says the brand does not publish enough information on labour issues, and it gives the People score 2/5. On the positive side, KOOKAÏ has used RFID to improve supply chain visibility, which can help trace products more closely. But traceability alone does not prove fair wages or safe working conditions. Consumers who care about labour standards should ask for factory lists, audit results, and worker policy details.. Sources: Good On You, Avery Dennison, Sustainability Tracker - https://directory.goodonyou.eco/brand/kookai, https://rfid.averydennison.com/en/home/news-insights/press-releases/kookai-turns-to-avery-dennison-to-boost-supply-chain-visibility-and-omnichannel-strategy.html, https://sustainabilitytracker.com/brand/kookai/

What is KOOKAÏ doing about sustainability?

Confidence: Moderate. As of July 2026, KOOKAÏ’s main public sustainability-related action is its RFID tracking system, which improves supply chain visibility and inventory control. The brand is also linked to ESG education and climate-business work through UBC Sauder and the Centre for Climate and Business Solutions. However, Good On You still rates the brand “Not Good Enough” because it does not publish enough information on the most important environmental, labour, and animal welfare issues. So the picture is one of some operational progress, but limited public proof of wider sustainability performance.. Sources: Avery Dennison, UBC Sauder, Good On You, Sustainability Tracker - https://rfid.averydennison.com/en/home/news-insights/press-releases/kookai-turns-to-avery-dennison-to-boost-supply-chain-visibility-and-omnichannel-strategy.html, https://www.sauder.ubc.ca/news/school-news/kookai-chaimahawong-leads-new-centre-climate-and-business-solutions-ubc-sauder, https://directory.goodonyou.eco/brand/kookai, https://sustainabilitytracker.com/brand/kookai/

Sustainability Summary

Kookai Sustainability Profile

Sustainability Summary

About Kookai