KeepCup

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KeepCup Sustainability Actions

B Corp certification and high score

KeepCup says it became a Certified B Corporation in 2014 and has been recognised four times as a B Corp Best for the World Honouree in the Environment category. It reports a current B Impact score of 121.8, which is well above the 80 points needed for certification. B Corp is an outside assessment that checks how a company treats workers, customers, the community, and the environment. The brand says this process helps it review its business every three years and improve its practices.

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Designed for reuse and repair

KeepCup says its products are made to replace disposable cups and to last longer through reuse. It uses modular design, which means the cups have separate parts that can be replaced instead of throwing away the whole item. The brand also says it sells replacement parts and designs products so they are easy to clean and reassemble. This approach is meant to reduce waste and make the products more useful over time.

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Life cycle analysis on impact

KeepCup says it worked with Edge Environment, a sustainability consultancy, on a life cycle analysis. That is a study that looks at the environmental footprint of a product from production through use. The brand says the study found its cups have a lower carbon footprint than disposable cups and some reusable alternatives. It also says the break-even point is about 24 uses for Original and Brew cups and about 66 uses for the insulated range. The study also pointed to supply chain hot spots and the importance of good washing habits.

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Lower-impact materials and packaging

KeepCup says it uses recycled and recovered materials in some products, including Tritan Renew, which it describes as 50% recycled plastic, and recycled stainless steel. It also says all raw materials are free from BPA and other listed harmful substances, and that products are tested each year. On packaging, the brand says it moved to 100% cardboard for some shipments and removed individual soft plastic sleeves. It also says it reuses cardboard from pallet packaging as filler material.

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Local assembly and solar power

KeepCup says its products are hand assembled in Melbourne and London, with manufacturing and assembly in Australia and the United Kingdom. It also says it uses solar power at its Australian and UK hubs. Local assembly can reduce some transport needs, while solar power can lower reliance on fossil fuels. The brand presents these steps as part of its effort to cut the impact of its operations and supply chain.

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Reuse programs with organisations

KeepCup says it has worked with organisations such as LinkedIn Dublin, the Australian Open, the Bank of England, the University of Leeds, and Strawberry Fields to support reusable cup programs. It says these projects helped reduce single-use cup use and, in one case, shifted reuse rates from 10% to 80% among staff. These examples show the brand working with workplaces and events to move people away from disposable cups.

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What do our labels mean?

Certified B Corporation Logo

Certified B Corporation

About KeepCup

  • Status
  • Unverified
  • Employees
  • 25 - 100
  • Country
  • Australia

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