KeepCup Sustainability - SustainabilityTracker.com

What do our labels mean?

KeepCup positions reuse as its core sustainability response to single-use cups and related packaging waste. The company says it is a certified B Corporation and one of Australia’s founding B Corps, with impact work that includes product design, local manufacture and assembly, solar-powered hubs, modular repairable products, and packaging changes to reduce plastic. It aligns decision-making with the United Nations Sustainable Development Goals and uses life cycle analysis and an impact calculator to measure energy, carbon and waste savings from reuse. KeepCup also reports work with organisations and events to increase reuse rates and reduce disposable cup use.

About KeepCup

Status
Unverified

Website
Visit Website

Employees
25 - 100

Country
Australia

KeepCup Sustainability Actions

B Corp certification

In 2014 KeepCup became one of Australia’s founding B Corps. The B Corp assessment ensures we deep-dive into our business practices every three years to drive measurable improvements – and we’ve been recognised four times (2018, 2019, 2021 and 2022) as B Corp Best for the World Honourees in the Environment category. Our current B Impact score is 121.8, with the minimum BCorp certification score being 80.

Impact Calculator launched

Our Impact Calculator enables individuals and companies to forecast and track their impact, including the energy, carbon and waste savings made by switching to reuse.

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Designed for repair

Our products are designed with modularity in mind. KeepCups have as few parts as possible, and the use of common parts across multiple products means lost or damaged components can easily be replaced – so our customers can replace a part, not the product – reducing our products’ overall impact.

Life cycle analysis used

We work with sustainability consultants Edge Environment to assess the environmental footprint of our products against single-use and multi-use alternatives of various materials. KeepCups have a lower carbon footprint than disposable and reusable alternatives. After 66 uses KeepCup Thermal has a lower impact than disposable cups, and after 24 uses for our other products.

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Low-impact packaging

Products manufactured in China are often delivered in individual plastic bags. Our stainless steel and glass products are no exception - but rather than accepting this delivery method, we worked with our manufacturers in China to deliver low impact packaging made from 100% cardboard. The new solution is quicker to pack, has removed the need for individual soft plastic sleeves and reduced the total packaging material used.

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KeepCup Sustainability Commitments

2026

Accountable business model

The brands that matter in the next decade won't be the ones with the best sustainability story. Like B Corp they'll be the ones with the most accountable business model. That's the bar. That's what we're building toward — starting with what we're launching next month.