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Kantar Sustainability Actions

Launched Sustainable Transformation Practice

Kantar’s specialised Sustainable Transformation Practice was launched in 2020. The Practice supports organisations that want to connect with people on social and environmental issues. Drawing expertise from across Kantar, the team identifies how to help citizens make tangible progress on the value-action gap – the difference between people's beliefs and their actions.

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Earned Gold EcoVadis rating

Kantar has earned a Gold EcoVadis rating in 2024, reflecting its dedication to sustainability and responsible business practices. EcoVadis is the world’s most trusted global sustainability ratings company which works with enterprises in every sector to help drive sustainable improvement within their supply chains.

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Embedded sustainability in procurement

Kantar says it is committed to embedding rigorous environmental and social criteria into its procurement processes. It is providing comprehensive training to category managers, integrating sustainability into category strategies, and segmenting suppliers according to type of partnership and SBTi maturity.

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Hardwired sustainability segmentation

Data Positive says Kantar is hardwiring sustainability segmentation across its primary data collection panels, so it can offer clients the sustainability information they need.

Gave employees volunteer days

As part of its global policy, Kantar’s people are given two paid days a year to volunteer, to positively impact their local communities.

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Published sustainability research

Kantar’s sustainability content includes the CMO Blueprint For Sustainable Growth, Sustainable Marketing 2030 with the World Federation of Advertisers, and the Sustainability Sector Index, which connects strategy with the UN’s Sustainable Development Goals (SDGs).

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What do our labels mean?

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