Kantar Sustainability Profile

Kantar presents sustainability as a strategic business issue linked to brand value, competitive advantage and enterprise growth. Its sustainability content focuses on helping organisations identify where to play, measure sustainability perceptions, and translate ESG priorities into brand, marketing and innovation decisions. Kantar also describes a Sustainable Transformation Practice that works on environmental and social issues, including inclusion marketing, supplier sustainability, and community impact. The company says ESG is central to its strategy, while also noting that it has more work to do. Its approach includes research, benchmarking, procurement standards, and partnerships with external organisations on sustainability-related studies and initiatives.