JustFab Sustainability Profile

JustFab is a fashion brand that has published ESG and sustainability pages, but the public information it shares is limited. Independent sources say it has weak environmental and labour transparency, and Good On You rates it very poorly overall. At the same time, third-party reporting shows the company has worked on some social and governance steps, such as human rights policies, supplier audits, and diversity efforts. There are also signs it is building internal sustainability data and reporting capacity. Overall, the picture is mixed to negative: some ESG activity is visible, but there is not enough public detail to show strong environmental performance or supply chain transparency.

Positive Sentiment Found
Public sentiment is mixed, with some signs that the company is trying to improve its ESG systems. Third-party reporting says it has published a human rights policy, added quarterly social compliance audits, and worked with outside groups such as Africa Rising, the Lesotho government, local unions, and Re Mmoho Compliance Solutions after a factory scandal. Job listings also suggest it is investing in sustainability data, carbon accounting, supplier impact tools, and reporting roles. On Trustpilot, justfab.com shows a 3.4 out of 5 rating based on 27,056 reviews, which suggests many customers are not fully dissatisfied with the service overall. Good On You also notes that the brand uses few animal materials, which is a small positive in its materials profile.

Common Criticisms:
The strongest public signal is negative. Good On You rates JustFab’s overall sustainability performance as “We avoid,” with a very poor environment score of 1 out of 5 and a very poor people score of 1 out of 5. It says the brand does not publish enough relevant environmental information, has no certified labour standards in its supply chain, and scored 0–10% in the 2021 Fashion Transparency Index, which means it shared very little supply-chain information. Independent reporting also raised concerns after a 2021 factory abuse scandal in Lesotho, saying the brand had limited transparency about where its clothes are made and how it reduces emissions. Remake also criticised the brand’s carbon neutral claim as based on offsetting, which means paying for emissions elsewhere instead of cutting them directly. The same reporting said the brand encourages overconsumption through its VIP model.