Jake Paterson Surf Industries

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Jake Paterson Surf Industries Sustainability Actions

Bottle recycling programme

Jake Paterson is described as playing a role in a recycling programme developed by the We Are Feel Good Inc. team. The programme reportedly works with Precious Plastic Margaret River, Precious Plastic Victoria, and Socially Plastic Sydney, and includes around 50 participating stores across Australia where customers can return used bottles for recycling. The material presents this as an implemented waste-diversion initiative connected to the brand’s sunscreen operations.

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Retail and coaching activity

Paterson is reported to own and operate a surf store in Dunsborough and to coach professional surfers across major events. While not an environmental initiative in itself, the available coverage shows an ongoing surf-industry business footprint that includes retail operations and athlete coaching. No sustainability-specific operational details, reporting, or environmental management practices are provided in the source material.

About Jake Paterson Surf Industries

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