Jake Paterson Surf Industries Sustainability

Jake Paterson Surf Industries appears to be a surf-related business associated with Jake Paterson’s coaching, retail, and sunscreen activities rather than a clearly documented sustainability-led brand. The available material shows one explicit environmental action: a bottle recycling programme linked to We Are Feel Good Inc., where Paterson is involved as managing director. Beyond that, the third-party content is largely biographical and surf-industry coverage, with no independent sustainability ratings, certifications, or published ESG reporting found. As a result, the brand’s sustainability position is only lightly evidenced in the available sources. Positive Sentiment Found The strongest positive signal in the available material comes from We Are Feel Good Inc.’s recycling programme, which is described as having been developed and implemented by the team with around 50 participating stores across Australia. The programme’s partnerships with Precious Plastic Margaret River, Precious Plastic Victoria, and Socially Plastic Sydney suggest a practical packaging recovery effort rather than a purely aspirational claim. However, this is presented in brand-affiliated content rather than independent assessment, and there are no third-party sustainability ratings, certifications, or review-platform endorsements in the provided sources to corroborate broader ESG performance.

Bottle recycling programme

Jake Paterson is described as playing a role in a recycling programme developed by the We Are Feel Good Inc. team. The programme reportedly works with Precious Plastic Margaret River, Precious Plastic Victoria, and Socially Plastic Sydney, and includes around 50 participating stores across Australia where customers can return used bottles for recycling. The material presents this as an implemented waste-diversion initiative connected to the brand’s sunscreen operations.

Retail and coaching activity

Paterson is reported to own and operate a surf store in Dunsborough and to coach professional surfers across major events. While not an environmental initiative in itself, the available coverage shows an ongoing surf-industry business footprint that includes retail operations and athlete coaching. No sustainability-specific operational details, reporting, or environmental management practices are provided in the source material.

Frequently Asked Questions

Has Jake Paterson Surf Industries published a sustainability report?

Confidence: Low. As of July 2026, no sustainability report for Jake Paterson Surf Industries is publicly identified in the available material. The sources focus on Paterson’s surf career, coaching, retail activity, and a sunscreen bottle recycling programme, but they do not include a formal ESG or sustainability report. Consumers seeking fuller disclosure would need to request it directly from the business at http://jpsurf.com/.. Sources: Sustainability Tracker, We Are Feel Good Inc. - https://sustainabilitytracker.com/brand/jake-paterson-surf-industries/, https://www.wearefeelgoodinc.com.au/blogs/team/meet-the-team-jake-paterson?srsltid=AfmBOor3Qfkd_5SxX1VARRdlKPX8v8DckoXZbUQ0us1LVnFyPcBUoSLy

What is Jake Paterson Surf Industries' sustainability rating?

Confidence: Low. As of July 2026, no independent sustainability rating is publicly available for Jake Paterson Surf Industries in the provided sources. Good On You, Ethical Consumer, B Corp, and Trustpilot are not shown as having assessed the brand. The only sustainability-related evidence is a recycling programme connected to We Are Feel Good Inc., which is not the same as a third-party ESG rating.. Sources: Sustainability Tracker - https://sustainabilitytracker.com/brand/jake-paterson-surf-industries/

What sustainability certifications does Jake Paterson Surf Industries have?

Confidence: Low. As of July 2026, no sustainability certifications are publicly confirmed in the available material for Jake Paterson Surf Industries. There is no evidence of B Corp status, and no other third-party environmental or social certification is mentioned. The sources do reference a recycling partnership network, but that does not constitute a formal certification. Consumers can ask the brand whether any product, packaging, or operations certifications exist.. Sources: Sustainability Tracker, We Are Feel Good Inc. - https://sustainabilitytracker.com/brand/jake-paterson-surf-industries/, https://www.wearefeelgoodinc.com.au/blogs/team/meet-the-team-jake-paterson?srsltid=AfmBOor3Qfkd_5SxX1VARRdlKPX8v8DckoXZbUQ0us1LVnFyPcBUoSLy

What is Jake Paterson Surf Industries doing about sustainability?

Confidence: Moderate. As of July 2026, the clearest sustainability-related activity linked to Jake Paterson Surf Industries is a used-bottle recycling programme associated with We Are Feel Good Inc. The programme is described as operating with Precious Plastic Margaret River, Precious Plastic Victoria, and Socially Plastic Sydney, and as being available through about 50 stores in Australia. Beyond that, the available material does not show broader climate, water, or supply-chain disclosures.. Sources: We Are Feel Good Inc., Sustainability Tracker - https://www.wearefeelgoodinc.com.au/blogs/team/meet-the-team-jake-paterson?srsltid=AfmBOor3Qfkd_5SxX1VARRdlKPX8v8DckoXZbUQ0us1LVnFyPcBUoSLy, https://sustainabilitytracker.com/brand/jake-paterson-surf-industries/

Is Jake Paterson Surf Industries ethical in its supply chain and labour practices?

Confidence: Low. As of July 2026, the available sources do not provide enough independent evidence to judge Jake Paterson Surf Industries’ labour or supply-chain ethics. No third-party investigations, worker-focused audits, or ethical trade certifications are included in the material. The only relevant disclosure concerns a recycling initiative, which does not address labour conditions. Consumers can request supplier and workplace policy information directly from the brand.. Sources: Sustainability Tracker - https://sustainabilitytracker.com/brand/jake-paterson-surf-industries/

Does Jake Paterson Surf Industries use sustainable packaging?

Confidence: Moderate. As of July 2026, the available material suggests the brand has taken a packaging recovery step rather than proving that all packaging is sustainable. We Are Feel Good Inc. says it has implemented a bottle recycling programme with around 50 participating stores and partner recyclers, which indicates an effort to collect used sunscreen containers. However, the sources do not confirm recycled content, refill systems, or fully recyclable packaging across the range.. Sources: We Are Feel Good Inc., Sustainability Tracker - https://www.wearefeelgoodinc.com.au/blogs/team/meet-the-team-jake-paterson?srsltid=AfmBOor3Qfkd_5SxX1VARRdlKPX8v8DckoXZbUQ0us1LVnFyPcBUoSLy, https://sustainabilitytracker.com/brand/jake-paterson-surf-industries/

Sustainability Summary

Jake Paterson Surf Industries Sustainability Profile

Sustainability Summary

About Jake Paterson Surf Industries