HERALBONY Sustainability - SustainabilityTracker.com

HERALBONY is a creative company founded in 2018 in Morioka, Japan, with a mission to change the image of disability and create a new culture. Its sustainability and social impact approach centres on artists with intellectual disabilities and autism, using art licensing and collaborations to generate royalties for artists and to challenge prejudgments about disability. The company describes its model as a sustainable business that treats artists as business partners and seeks to build a society where diverse values are recognised. It has expanded domestically and internationally, including HERALBONY EUROPE in Paris, and works with brands and organisations to place artists’ works in products, services, exhibitions, and retail settings.

Founded in Morioka in 2018

Compapny Name HERALBONY Co., Ltd. Establishment 24, July 2018. The company was founded by Takaya Matsuda and Fumito Matsuda, inspired by their older brother Shota, who has a severe intellectual disability and is on the autism spectrum.

Licensing art for royalties

At HERALBONY, we're helping artists with disabilities to benefit from their artwork by our partnering with businesses that will incorporate the art into their products and brands. Our model is simple: we leverage our art collection as intellectual property, allowing companies and brands to feature the works in their products. We then give the royalties that we receive from these collaborations directly to the artists.

8 10

Opened HERALBONY EUROPE

In 2024 she was appointed CEO of HERALBONY EUROPE. In July 2024, they established HERALBONY EUROPE in Paris—our first overseas subsidiary—to further expand our vision on a global scale.

10 17

Won LVMH award in 2024

The venture became the first Japanese company to win in the category of Employee Experience, Diversity & Inclusion at the LVMH Innovation Award 2024.

5 8 10

Worked with JAL since 2021

Since December 2021, JAL and Heralbony have been collaborating on various initiatives. They held the “Upcycled Art Exhibition” at Haneda Airport, and organized an art wrapping event at Misawa Airport in Aomori Prefecture in January 2022. Furthermore, since August 2023, 12 different art pieces by various artists have been featured on the sleeves of international economy class meals.

10 12