Sustainability Summary

This is an unclaimed profile. Happy Family Organics has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.

Happy Family Organics Sustainability Profile

Sustainability Summary

This is an unclaimed profile. Happy Family Organics has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.

What do our labels mean?

Happy Family Organics presents itself as an organic baby food brand focused on children's health through nutrition. Its sustainability-related content centres on organic sourcing, transparency in packaging, and expanding access to organic products for WIC-eligible families. The brand says its portfolio is 100% organic and that it works with state WIC organisations to increase authorisation of its products. It also describes support for underserved communities through donations, partnerships with non-profits, and a free advice service for parents from nutrition specialists.

About Happy Family Organics

Status
Unverified

Website
Visit Website

Employees
100 - 500

Country
United States

Happy Family Organics Sustainability Actions

Expanded Clearly Crafted jars

Happy Family Organics introduced Happy Baby® Clearly Crafted™ Jars, creating an option from their premium, organic line that is accessible for all families. The jars were added to the Clearly Crafted line to make organic baby food available to WIC-eligible families, and are already WIC-authorized in Florida, Minnesota, Texas, West Virginia and Vermont.

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Launched transparent baby food line

The initial launch of the Clearly Crafted line in 2016 was a response to parents' interest in more openness and honesty from companies. The line features the first fully-transparent baby food pouch made with premium, organic ingredients, and includes the actual and complete recipes directly on packaging. The company also launched HappyFarms.com so parents can learn more about the exact farms from which ingredients are sourced.

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Opened free parent chat service

In 2017, the brand launched a free, live chat service on its website, providing parents individualized support from Happy Mama Mentors, a team of experts who are lactation specialists and registered dietitians certified in infant and maternal nutrition. Through this service, Happy Family Organics has provided free advice to more than 15,000 parents.

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Supported underserved communities

From day one, the brand says it has supported under-served communities through donations and partnerships with non-profits. Its social initiative, Happy to Help, partnered with The Small Things to build the Happy Family Children's Village.

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Happy Family Organics Sustainability Commitments

2018

Expand WIC access to organic foods

Happy Family Organics said it is working with the various state WIC organizations toward state authorisation of its Happy Baby Clearly Crafted Jars, and that its goal is to support the growth of total organic foods in the WIC program. The brand said it is committed to navigating the state-by-state acceptance process and advocates for the expansion of organic options in the WIC program in every individual state.

2018

Expand parent support service

The brand said it is continually finding ways to expand its free live chat service so that more parents have access to quality nutritional information.