Good Brands DBA Typology

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Good Brands DBA Typology Sustainability Actions

B Corp certified company

Typology is a certified BCorp company. B Corp certification applies to the entire company and covers five key areas: governance, workers, community, environment and customers. The certification process is rigorous, requiring more than 80 out of 200 points and providing evidence of all socially and environmentally responsible practices.

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Uses recycled packaging materials

Since 2021, Typology has used 100% recycled aluminum, including 95% post-consumer and 5% post-industrial content, and says this reduced CO2 emissions linked to material production by 70%. It also uses amber glass for serums and botanical oils, and FSC-certified paper for shipping boxes, tissue paper and cardboard packaging.

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Discontinued select plastic references

In 2021, Typology transitioned all botanical oils to glass and discontinued select plastic references. The brand says the flat shape of its glass bottles optimizes shipping volume to reduce carbon emissions.

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Ingredient exclusion policy

Typology says it follows a strict precautionary principle and has one of the strictest prohibited ingredient lists in the market. It avoids parabens, phthalates, other petrochemical-based ingredients, and harmful suncare ingredients.

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100% online distribution model

Typology built an online-only, direct-to-customer model, with no intermediary, to sell premium products at a great price. The company says this was chosen to remain autonomous and to be as close as possible to customers' expectations and questions.

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BlackForGood initiative

Rather than taking part in Black Friday as it exists, Typology created #BlackForGood, described as a movement that brings together French and international brands around a simple idea: no sales, only donations. Over five editions, more than 150 brands have joined the movement.

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Employee and community practices

Typology says the well-being and safety of its employees is at the heart of its philosophy, with personal development and career development guaranteed within its HR strategy. It also says it highlights diversity among employees and suppliers and implements civic commitment through donations.

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What do our labels mean?

Certified B Corporation Logo

Certified B Corporation

About Good Brands DBA Typology

  • Status
  • Unverified
  • Employees
  • 5 - 25
  • Country
  • France

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