Good Brands DBA Typology Sustainability Profile

Sustainability Summary

This is an unclaimed profile. Good Brands DBA Typology has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.

What do our labels mean?

Typology presents itself as a mission-driven skincare and cosmetics company with B Corp certification across the whole business. Its sustainability position centres on short formulas with only essential ingredients, a direct-to-consumer online model, and packaging choices intended to reduce environmental impact. The company says it sources ingredients from sustainable farms, uses French manufacturing and partner laboratories, and applies an ethical charter and transparency across governance, workers, community, environment and customers. It also states that it aims to do better over time rather than claim perfection.

About Good Brands DBA Typology

Status
Unverified

Website
Visit Website

Employees
5 - 25

Country
France

Good Brands DBA Typology Sustainability Actions

B Corp certified company

Typology is a certified BCorp company. B Corp certification applies to the entire company and covers five key areas: governance, workers, community, environment and customers. The certification process is rigorous, requiring more than 80 out of 200 points and providing evidence of all socially and environmentally responsible practices.

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Uses recycled packaging materials

Since 2021, Typology has used 100% recycled aluminum, including 95% post-consumer and 5% post-industrial content, and says this reduced CO2 emissions linked to material production by 70%. It also uses amber glass for serums and botanical oils, and FSC-certified paper for shipping boxes, tissue paper and cardboard packaging.

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Discontinued select plastic references

In 2021, Typology transitioned all botanical oils to glass and discontinued select plastic references. The brand says the flat shape of its glass bottles optimizes shipping volume to reduce carbon emissions.

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Ingredient exclusion policy

Typology says it follows a strict precautionary principle and has one of the strictest prohibited ingredient lists in the market. It avoids parabens, phthalates, other petrochemical-based ingredients, and harmful suncare ingredients.

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100% online distribution model

Typology built an online-only, direct-to-customer model, with no intermediary, to sell premium products at a great price. The company says this was chosen to remain autonomous and to be as close as possible to customers' expectations and questions.

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Good Brands DBA Typology Sustainability Commitments

2006

B Corp movement alignment

Typology says it has been a B Corp company from day one and that the B Corp movement, founded in 2006, brings together companies seeking to reconcile profit and collective interest through social, societal and environmental commitments.