Fendi has some published sustainability policies and targets, but independent ratings show a mixed picture. Good On You says the brand uses some lower-impact materials, has a science-based emissions target, and uses FSC-certified packaging, but it also says Fendi does not publish enough detail on materials, supplier locations, or progress on worker pay. The same rating body also raises concerns about living wages and animal welfare. Consumer review data is also weak, with a very low Trustpilot score for the main Fendi site. Overall, the public picture suggests some environmental steps, but limited transparency and weak worker and animal welfare signals.
Positive Sentiment Found
The strongest positive signal comes from Good On You, which gives Fendi an overall rating of 2 out of 5 and says the brand is making some progress on environmental issues. It points to the use of some lower-impact materials, a science-based emissions target, FSC-certified packaging, a biodiversity policy, and some textile offcut recycling. These are all signs that the brand has started to address parts of its footprint. Good On You also notes that some animal-derived materials include recycled or certified alternatives to conventional cashmere and wool. On the consumer side, there is at least one Trustpilot page for the Italian site that shows a 4-star rating, but the main Fendi review page is much weaker, so the positive public sentiment is limited.
Common Criticisms:
The negative picture is stronger than the positive one. Good On You rates Fendi 2 out of 5 overall and says the brand is not taking adequate steps to ensure a living wage for workers. It also says Fendi does not publish enough detail on supplier locations, does not show evidence of financial security for suppliers, and did not disclose enough worker safeguards during the height of Covid-19. On animal welfare, the same source says Fendi uses leather, fur, crocodile skin, snakeskin, and other animal materials, and that its policy is not aligned with the Five Domains of Animal Welfare, a framework for assessing animal wellbeing. Consumer sentiment is also poor on the main Trustpilot page, which shows 1.4 out of 5 from 215 reviews, suggesting widespread dissatisfaction with the customer experience.
