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Crayola Sustainability Actions

Runs on solar power

Crayola says it invests in 100% renewable energy from solar power for its US manufacturing. It says the solar setup on its Pennsylvania campus helps power the making of crayons, markers, and paint. This is an action already in place, not a future promise. The company also says this helps lower the climate impact of its operations by replacing fossil-fuel electricity with cleaner power.

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Cut facility emissions

Crayola says it has reduced carbon dioxide equivalent emissions, or CO2e (a way to measure all greenhouse gases together), from the direct and indirect energy used at company-owned facilities by 82% since 2019. It links this drop to renewable energy and efficiency changes in US manufacturing. This is a past and present operational change, not a target for later.

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Uses reforested wood

Crayola says most of its colored pencils are made from wood grown on an 8,288-hectare pine farm in Brazil. It says 300,000 seedlings are planted there each year to restore the forest. In plain terms, that means the wood supply is tied to replanting trees after harvesting, which is meant to reduce pressure on natural forests.

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Reduced plastic in markers

Crayola says it redesigned its Broad Line markers over the past 10 years and saved an estimated 2 million pounds of plastic compared with the older design. It also says its marker Classpack packaging uses 100% recycled cardboard, and that it switched some sleeves to natural cardboard instead of bleached cardboard. These are product and packaging changes already made to reduce material use and emissions.

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ColorCycle recycling program

Crayola directs people to its ColorCycle program for sustainability updates. The program is meant to help with the end-of-life handling of used markers and other art items, although the page also says marker parts are sealed and the barrel is not recommended for recycling at home. This shows Crayola is working on waste-related education and collection, even if not every product can be easily recycled through normal curbside systems.

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Employee-run garden donations

Crayola says its employee-run farm, Edwin’s Garden, donates one ton of vegetables each year. This is a social and environmental action because it supports local food donation and uses employee involvement. It is a current activity rather than a future goal.

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Joined science-based targets

Crayola says that through its parent company Hallmark, it joined the Science Based Target initiative, or SBTi (a group that checks whether company climate targets match climate science). The page says this supports a goal to reduce emissions significantly by 2030. This is an action because the company says it has already joined the initiative, even though the emissions cuts are still being worked toward.

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Makes packaging with recycled board

Crayola says its marker Classpack packaging is made with 100% recycled cardboard. It also says that from 2023, this packaging and crayon sleeves would use natural cardboard instead of bleached cardboard, which it says lowers CO2e emissions. This is a packaging change already described by the company as part of its sustainability work.

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Offers washable and reusable products

Crayola promotes products such as Ultra-Clean Washable Creativity, Color Wonder, and Scribble Scrubbie Pets. These products are designed to be easier to clean up or use again, which can help reduce mess and extend use. While this is mainly a product feature, it also fits with waste reduction because reusable play can mean less throwaway use.

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