Crayola

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Crayola Sustainability Profile

Sustainability Summary

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  • B Corp - Not found
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  • This is an unclaimed profile. Crayola has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
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Crayola presents itself as a company that is trying to cut the environmental impact of its art supplies while still making products for children and families. Its sustainability page says it uses renewable energy, has reduced emissions from its own facilities, and has redesigned some products and packaging to use less plastic and more recycled or natural cardboard. It also says many colored pencils come from reforested wood. Independent third-party ratings were limited in the material provided, so the public picture is mostly based on Crayola’s own disclosures, with some outside articles repeating its solar-energy claims. Positive Sentiment Found Public sentiment in the material is mostly positive, but it is limited. A third-party article on Solar Insure says Crayola “proudly promotes” that its crayons and markers are made with 100 percent solar energy, using the brand as an example of how visible clean energy can support trust with younger workers and customers. Other independent market articles describe Crayola as a leader in washable markers and a major player in craft toys, with sustainability-driven packaging and product redesigns helping the category grow. The material also includes a B Corp example from another company, but not for Crayola itself, so there is no independent certification signal for Crayola here. Overall, the outside commentary that mentions Crayola is favorable, but it is mostly indirect and based on the company’s own claims being repeated by others.

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Crayola Sustainability Actions

Runs on solar power

Crayola says it invests in 100% renewable energy from solar power for its US manufacturing. It says the solar setup on its Pennsylvania campus helps power the making of crayons, markers, and paint. This is an action already in place, not a future promise. The company also says this helps lower the climate impact of its operations by replacing fossil-fuel electricity with cleaner power.

Cut facility emissions

Crayola says it has reduced carbon dioxide equivalent emissions, or CO2e (a way to measure all greenhouse gases together), from the direct and indirect energy used at company-owned facilities by 82% since 2019. It links this drop to renewable energy and efficiency changes in US manufacturing. This is a past and present operational change, not a target for later.

Uses reforested wood

Crayola says most of its colored pencils are made from wood grown on an 8,288-hectare pine farm in Brazil. It says 300,000 seedlings are planted there each year to restore the forest. In plain terms, that means the wood supply is tied to replanting trees after harvesting, which is meant to reduce pressure on natural forests.

Reduced plastic in markers

Crayola says it redesigned its Broad Line markers over the past 10 years and saved an estimated 2 million pounds of plastic compared with the older design. It also says its marker Classpack packaging uses 100% recycled cardboard, and that it switched some sleeves to natural cardboard instead of bleached cardboard. These are product and packaging changes already made to reduce material use and emissions.

ColorCycle recycling program

Crayola directs people to its ColorCycle program for sustainability updates. The program is meant to help with the end-of-life handling of used markers and other art items, although the page also says marker parts are sealed and the barrel is not recommended for recycling at home. This shows Crayola is working on waste-related education and collection, even if not every product can be easily recycled through normal curbside systems.

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Crayola Sustainability Commitments

2030

Reduce business emissions

Crayola says it has a commitment to significantly reduce emissions from its business operations by 2030. The company does not give a full public breakdown in the material provided, but it links the goal to renewable energy, efficiency work, and the Science Based Target initiative. In simple terms, this means it plans to keep cutting climate pollution over the rest of the decade.


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Sustainable Development Goals

Crayola is committed to advancing these Global Goals to promote prosperity for people & planet.

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This information references https://www.crayola.com.au/ and was sourced on 02/05/2024. Is this your business? Suggest an edit

Frequently Asked Questions

Has Crayola published a sustainability report?

Confidence: Moderate. As of September 2026, Crayola has a sustainability page with several initiative summaries, but a full standalone sustainability report was not shown in the material provided. The page covers renewable energy, emissions cuts, reforestation, and packaging changes, but it does not clearly present a formal report with detailed year-by-year data. Consumers who want more detail can check Crayola’s sustainability page or ask the company for a full report and emissions breakdown.. Sources: Crayola sustainability, Crayola home - https://crayola.com/sustainability, https://crayola.com

What is Crayola's sustainability rating?

Confidence: Low. As of September 2026, no independent sustainability rating for Crayola was shown in the material provided from Good On You, B Corp, or Trustpilot. That means there is no public third-party score here that can be used to judge the brand’s sustainability performance. The available information comes mostly from Crayola’s own website and a few outside articles that repeat its claims. Consumers who want a clearer external assessment can look for a formal rating or request one from the brand.. Sources: Good On You, B Corp, Trustpilot, Crayola sustainability - https://goodonyou.eco/, https://www.bcorporation.net/, https://www.trustpilot.com/, https://crayola.com/sustainability

What sustainability certifications does Crayola have?

Confidence: Moderate. As of September 2026, the material shows that Crayola says it has joined the Science Based Target initiative through its parent company Hallmark. The SBTi (Science Based Target initiative) checks whether climate targets match what science says is needed to limit warming. No other independent sustainability certification for Crayola was clearly shown in the material, such as B Corp or a product label like GOTS. Consumers can ask Crayola whether any product-level certifications apply to specific items.. Sources: Crayola sustainability, Science Based Target initiative - https://crayola.com/sustainability, https://crayola.com/sustainability

What is Crayola's carbon footprint?

Confidence: Moderate. As of September 2026, Crayola says it has reduced CO2e emissions from the direct and indirect energy used at company-owned facilities by 82% since 2019. CO2e means carbon dioxide equivalent, a way to bundle different greenhouse gases into one measure. The company also says it uses 100% renewable energy for US manufacturing and sources some materials locally, which it says helps lower emissions. A full company-wide carbon footprint was not shown in the material provided.. Sources: Crayola sustainability - https://crayola.com/sustainability

Is Crayola's packaging sustainable?

Confidence: Moderate. As of September 2026, Crayola says it has made some packaging changes that reduce material use. It says marker Classpack packaging uses 100% recycled cardboard, and that some sleeves switched from bleached cardboard to natural cardboard in 2023, which it says lowers CO2e emissions. That said, the material does not show a full packaging audit or a claim that all packaging is recyclable or plastic-free. Consumers who care about packaging can check each product line separately.. Sources: Crayola sustainability, Crayola home - https://crayola.com/sustainability, https://crayola.com

Is Crayola ethical on labour and supply chain issues?

Confidence: Low. As of September 2026, the material provided does not include an independent labour or supply-chain assessment of Crayola. Crayola says it sources some raw materials locally and uses reforested wood for many colored pencils, but that does not by itself show how workers are treated across the full supply chain. There were no third-party reports here on wages, factory conditions, or supplier audits. Consumers who want more clarity should ask Crayola for its supplier standards and labour policy.. Sources: Crayola sustainability - https://crayola.com/sustainability

What is Crayola doing about sustainability?

Confidence: High. As of September 2026, Crayola says it is using solar power for US manufacturing, cutting emissions from its own facilities, redesigning markers to use less plastic, using recycled cardboard in some packaging, and sourcing many colored pencils from reforested wood. It also says it has a 2030 goal to significantly reduce business emissions and has joined the Science Based Target initiative through Hallmark. The public picture is strongest on energy and packaging, but less clear on independent verification.. Sources: Crayola sustainability, Crayola home, Solar Insure - https://crayola.com/sustainability, https://crayola.com, https://www.solarinsure.com/solar-recruitment-younger-workers-want-sustainable-employers

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