Counter Culture Coffee, Inc.

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Counter Culture Coffee, Inc. Sustainability Actions

Published annual transparency reports

Since 2009, our annual Transparency Reports have outlined our approach to green coffee purchasing, addressing persistently low prices in the coffee industry. We believe that paying more for green coffee is an investment in the long-term sustainability of specialty coffee and supports every partner in our supply chain.

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Paid premium prices for coffee

We pay above the “market price” for all of our coffees. In 2024, Counter Culture paid $3.42 per lb compared with the Fair Trade minimum of $2.30 and the C Market at $2.08.

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Built long-term producer relationships

In 2024, 85% of our coffee came from producers we worked with for five or more years. These lasting partnerships allow for collaboration and experimentation.

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Forward contracted coffee

We contract as much coffee as possible before its delivery. This provides us and our partners stability and transparency to plan operational and quality investments.

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Funded Seeds and Bloom

Through our giving program Two for the Future, we set aside two cents for every pound of coffee we sell to fund our sustainability initiatives: Seeds + Bloom. Since 2009, Seeds has offered financial grants to producers and producer organizations to implement sustainability projects they identify as beneficial. Bloom, started in 2023, supports sustainability projects at the cafe level.

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Became a certified B Corp

In 2020, we became a certified B Corp. In 2024, our score went up significantly to 91.9! As a B Corp, Counter Culture Coffee does not engage in political lobbying, contribute to political action committees (PACs), or employ outside lobbyists.

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Supported climate research

We support World Coffee Research, an organization working globally to increase the climate resistance of the coffee plant and the profitability of the people who grow it. Beyond annual contributions to fund their organization, we’ve served as advisors and opened our labs to help execute important projects.

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Partnered on clean cookstoves

We aim to reduce our impact on the environment and support the coffee growing communities that bear the brunt of a changing climate. We offset what environmental impact we cannot mitigate by partnering with Trees, Water & People (TWP). TWP implement clean cookstoves in rural Honduran households — creating jobs in rural communities and reducing both indoor and outdoor pollution.

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Introduced mental health support

In 2022, we introduced a new Mental Health support program to all employees and their dependents.

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What do our labels mean?

Certified B Corporation Logo

Certified B Corporation

About Counter Culture Coffee, Inc.

  • Status
  • Unverified
  • Employees
  • 100 - 500
  • Country
  • United States