Counter Culture Coffee, Inc. Sustainability Profile

What do our labels mean?

Counter Culture Coffee says it prioritizes social, fiscal, and environmental sustainability in everything it does, using transparency to hold itself accountable. The company describes its approach as building long-term supply chain relationships, paying premium prices for coffee, and supporting producer and cafe partners through grants and collaboration. It publishes annual Transparency Reports, became a certified B Corp in 2020, and supports climate and community projects through programs such as Seeds and Bloom. It also works with external organisations on climate resilience and environmental impact reduction in coffee-growing communities.

About Counter Culture Coffee, Inc.

Status
Unverified

Website
Visit Website

Employees
100 - 500

Country
United States

Counter Culture Coffee, Inc. Sustainability Actions

Published annual transparency reports

Since 2009, our annual Transparency Reports have outlined our approach to green coffee purchasing, addressing persistently low prices in the coffee industry. We believe that paying more for green coffee is an investment in the long-term sustainability of specialty coffee and supports every partner in our supply chain.

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Paid premium prices for coffee

We pay above the “market price” for all of our coffees. In 2024, Counter Culture paid $3.42 per lb compared with the Fair Trade minimum of $2.30 and the C Market at $2.08.

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Built long-term producer relationships

In 2024, 85% of our coffee came from producers we worked with for five or more years. These lasting partnerships allow for collaboration and experimentation.

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Forward contracted coffee

We contract as much coffee as possible before its delivery. This provides us and our partners stability and transparency to plan operational and quality investments.

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Funded Seeds and Bloom

Through our giving program Two for the Future, we set aside two cents for every pound of coffee we sell to fund our sustainability initiatives: Seeds + Bloom. Since 2009, Seeds has offered financial grants to producers and producer organizations to implement sustainability projects they identify as beneficial. Bloom, started in 2023, supports sustainability projects at the cafe level.

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Counter Culture Coffee, Inc. Sustainability Commitments

2024

Maintain sustainability funding

Through our giving program Two for the Future, we set aside two cents for every pound of coffee we sell to fund our sustainability initiatives: Seeds + Bloom.

2023